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1、ELSEVIERContentslistsavailableatScienceDirectJournalofPragmaticsjoumalhomepage:www.elsevier.com/locate/pragma'Doing，ethos—AdiscursiveapproachtothestrategicdeploymentandnegotiationofidentitiesinmeetingsJonathanCliftona,DorienVanDeMieroopb,c1・Introduction:ident
2、ityandpersuasionEversinceAristotlewrote4Rhetoric'inthe4thcenturyBC,ethoshasbeenregardedasakeyelementintheprocessofpersuasion・Aristotlenotedthreeelementsofethos:goodsense,goodcharacter,andgoodwill.Theaimofthispaperistoanalyzehowethosisconstructedonaturn-by-tur
3、nbasisininteractionandforthispurpose,welinkittothewayidentitycanbediscursivelydeployedtodopersuasion・Fromsuchadiscursiveperspective,identityisnotconsideredtobeapre-discursiveproductofsomeinternalpsyche・Rather,takingaradicallyanti-Cartesianstance,wearguethatid
4、entityintalkshouldnotprimarilybeseenasafclrue*rellectionoftheinner-self(whichmayormaynotbe4distortedpossiblyforstrategicrcasons)butitoriginatesfromthesocialrealmandisaninsitumembers'accomplishmentwhichisdialogicallyachievedininteraction.Therefore,followingAn
5、takiandWiddicombe(1998:3),identityisindexicalandoccasioned,anditcarrieswithitassociatedcharacteristicsandfeatures(predicates).ThesepredicatesaremaderelevantwhenparticipantsorienttoCorrespondingauthorat:l-essiuji/KUl-cuvcn,DepartmentofAppliedLanguageStudies,Si
6、nt-Andriesslraat2,B-2000Antwerpen,Belgium(UntilIOctober2010).Tel.:+3232060491(Until1October20l0)/+3216324803(From1October2010).E-mailaddresses:jonathan.c1ifton@univ-lille3.fr(J.Clifton),dorien.vandemieroop@lessius.eu(D.VanDeMieroop).0378-2166/$-seefrontmatter
7、2010ElsevierB.V.Allrightsreserved.doi:10.1016小pragma.2010.03.008aUniversityofLille3.FacultyofAppliedLinguistics,14PlaceBodartTimaLBP447.59058Roubaix,FrancebLcssius/KULcuvcn.DepartmentofAppliedLanguageStudies.Sint-Andricsstraat2.B-2000Antwerpen.Belgium(UntilIO
8、ctober20i0)cUniversityofLeuven.FacultyofArts.DepartmentofLinguistics.BlijdcInkomststraat21.P.O.Box33O&B-3000Leuven.Belgium(From1October2010)ARTICLEINFOABSTRACTArticlehistory:Rhetoriciscla
