Unit 01 素材文档

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1、CollegeEnglishCreativeReading3跨文化交际英语·阅读教程3Unit1IntellectualPropertyNoteontheTopicLearningObjectives1.Gainafullunderstandingoftheconceptofintellectualproperty;2.Explorethedifferingattitudeswithindifferentsocietiesandamongdifferentpeopletowardstheconc

2、eptofownershipofideasandhowfreelyotherpeopleshouldbeabletousetheseideas;3.Considervarioustextstructuresandidentifycontrastinginformationwithinatext;4.Discussandcreateashortrole-playonthethemeofplagiarism.BeforeYouRead1.Watchthefollowingvideoanddiscus

3、sthefollowingquestionswithapartner.2.Discussthefollowingquestionswithapartner.2.1Whatisthevideoabout?Thisvideoexplainswhatintellectualpropertyisandthereasonswhypeopleshouldcare.2.2Accordingtothevideo,whatisintellectualproperty?Accordingtothevideo,int

4、ellectualpropertyistrademarks,copyrights,tradesecrets,andpatents.2.3Whyshouldpeopleknowtheconceptofintellectualproperty?Becauseintellectualpropertyisineverybody’sbusiness.Peopleshouldknowintellectualpropertysothattheycanprotecttheirownvaluesandavoidi

5、nfringingothers’intellectualproperty.2.4Accordingtothevideo,whydopeoplecareaboutintellectualproperty?Becausecompanies’values,projects’values,inventions’valuesandevenpeople’svaluesareinthatintellectualproperty.2.5Doyouthinkintellectualpropertyisimport

6、anttoyou?Whyorwhynot?Answerswillvarytothisquestion.Asampleanswercouldbe:IthinkintellectualpropertyisimportanttomebecauseIhavespentalotoftimeonmakingmyideasintoconcreteproduct.Ineedtoprotectitsoastoprotectmyownvalue.Also,intellectualpropertyhelpsmetor

7、espectothers’fruitsoflabor.ReadingAPiracyintheTwenty-FirstCenturyText1____________________________________________Modernsocietiesarereliantupontechnologicalinnovation,whichisunderpinnedbysecureintellectualpropertyrights.Greatprogresshasbeenmadeingett

8、ingcountriesacrosstheworldtoaccedetointernationalagreementsonenforcingintellectualpropertyrights.Butitwasnotalwaysthus,andmuchremainstobedone.Letusreviewthesituationinthepastasalessoninwhathappenswithoutadequateprotectionforintellectualpropertyholder