Strategic Business Reports

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1、SteveKoonStrategicBizReportsRulesofSeniorManagement!高层管理原则战略业务报告Reportisyourbrand报告是你个人品牌WorkBusiness!PersonalBrand!Results!Reports!个人品牌工作结果业务报告3CBusinessReport3C业务报告Ifonly如果只是Connect!Convey!Convince!吸引传达说服itwillconfuse!只会令人困惑Rightlevelofview合适的高度CEOBoss老板Colleagues同事Staff

2、下属Whatwewillcover…课程内容❖Bizreportandyourbrand❖HowCEO’spresent?业务报告与你的个人品牌!高管们如何演讲!❖Buildcredibilityandcareer❖DesignworldclassPPT赢得信誉，发展事业!设计一流的幻灯片!❖Getthecredityoudeserve❖Structurebizreports获得你应得的功劳!设计业务报告结构!❖Whatdobosswanttohear?❖Speakwithcharts老板想听什么如何用图表说话Moveupfast?快速向上

3、发展？Dogood做好Howyoucontribute?你有什么贡献？Results≠Credits!结果≠贡献!Resultsarenotcredits结果不等于功劳SituationalFactors!环境因素BasicFactors!基本因素ResultsWhy?CreditsPersonalFactors!人为因素InnovativeFactors!创新因素Beconvincing有说服力Data+Logic=Chart!数据＋逻辑＝图表Beevenmoreconvincing更有说服力MethodologicalForecast!

4、有方法论的预测Lowsalarystory低工资的故事MarkettooTargettooResourceschallenging!high!tootight!市场太难指标太高资源太少Presenthighsalarystory展示高工资故事DespiteWehaveEventhoughOpportunities!Challenges!Strategy!Risks!机会挑战战略风险虽然可是尽管Highsalarystory高工资的故事Achievement!Opportunity!Strategy!成绩高机会多战略好Standardplan

5、ningcycle标准计划流程Achievement!成绩Achieved!做成Review!NotAchievedOpportunities!做不成回顾机会Execution!Strategy!执行战略Whatisyourtype?你是那一类？Credits功劳－＋＋BD结果ResultsAC－World-classPPT世界级幻灯片Headline标题EvidenceChart!图表证据Conclusion结论ConvincingBizReview有说服力的业务报告Achievement!Opportunity!Strategy!我们很

6、厉害未来更厉害怎样才能厉害How?!Howbig?!Howtodoit?!怎样做到有多大？如何落地ConvincingProposal有说服力的建议书Problems!Solutions!Benefits!问题解决方案好处Howbad?!Howeasy?!Howgood?!有多严重有多容易有多好Rightlevelofdetails合适的数据量Mgt.Report管理报告!IncreasinglevelofanalysisOperationReport进度报告分析度提高数据量降低DataReport业务报表!Decreasinglevelof

7、detailsDatabase数据库Fourlevelsofmgt.管理的四个层次SeniorMgt.!Decisions决定高层MiddleMgt.!中层Conclusion结论AnalyzeReasons分析原因!AssessImpact估计影响!RecommendOptions提供方案!LowerMgt.!Results结果低层Frontline!Process过程底层Don’tdoactivitieslist不要做流水账Activities≠Achievement!做事情≠有表现!TheWOWfactor让老板“哇“WOW!!哇！S

8、corePoints!Achievements!加分工作贡献DeductPoints!BasicWork!减分工作基本工作So?!那又怎样？Totalvs.PartTargets