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1、莹Unit18BusinessReports（商务报告）GeneralIntroductionSampleReadingUsefulExpressionsWritingPracticeAsthebusinessenvironmentgrowsinitscomplexity,theimportanceofskillfulcommunicationbecomesessentialinthepursuitofinstitutionalgoals.Businessreportisanorderly,objectivemess
2、ageusedtoconveyinformationfromoneorganizationalareatoanothertoassistindecision-makingorproblem-solving.Wewillstudyillustrationsofpracticalreportsandtheproblemswillprovidetheopportunityforstudentstodevelopandsharpentheircommunicationskills.GeneralIntroductionWha
3、tAreBusinessReportsTypesofBusinessReportsLanguageandToneofBusinessReportsIngredientsofaGoodBusinessReport1.TheConceptofBusinessReportsAreportisaformalorevenofficialdocumentthatinvestigates,selectsandinterpretsinformationbyusingappropriatetechniquesforastatedpur
4、pose.Itmaybeasimplerecordofevents,oritcanbealongtextdiscussingindetailacertainprojectofnationalimportance.Frequentlyareporttriestopersuadethetargetreadertoagreewithastatedmessage,andtomakehimorhertakeanactiondesiredbythewriterorthesponsorofthereport.Back2.Types
5、ofBusinessReportsTherearemanytypesofreports,dependingonhowwesortthem.Sometimeswegroupreportsbywheretheyarefound,suchasacademicreports,laboratoryreports,andpublicstatements.Onanotherparameterwemayclassifyreportsbydecidingwhethertheyareinformalorformal.Athirdwayt
6、oclassifyreportsisaccordingtotheirfunctions.Inthisregardtherearealsomanykinds,andsofarthereislittleconsensusamongevenexpertsontheclassification.Butwecanhavesomeideaaboutfunctioningreportsbylookingattheseterms:feasibilityreports,processreports,labreports,termrep
7、orts,etc.BackNomatterhowwegroupthem,reportsareoftencreatedtodooneortwoormoreofthefollowing,andthesefunctionsarenotmutuallyexclusive:●inform●instruct●explain●motivate●persuade●reinforce(priordiscussions/communication)●recommendBack3.LanguageandToneofBusinessRepo
8、rtsLanguageToneBackLanguageInreportwriting,themostappropriatestyleisobjective,impersonal,specificandfactual.ThepronounsI/We/Youareavoidedwhilethird-person,reportedspeechisge
