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《Collaboration and Co-creation New Platforms for Marketing and Innovation》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、PraiseforCollaborationandCo-creationIntoday’scustomer-empoweredworld,collaborationandco-creationcompeten-ciesarecriticaltothefuturegrowthofacompany.Executionskillswillbeatapremium.GauravBhallaoffersaconcreteframeworkandspecificexamplesthatmanagerscanuset
2、oimplementvalueco-creationprogramswiththeircustomers.Amust-readforcompaniesnotwishingtogetleftbehind!VijayGovindarajan,EarlC.Daum1924ProfessorofInternationalBusiness,TuckSchoolofBusiness,DartmouthCollegeCollaborationandco-creationarethesweetspotsforrethi
3、nkinghowcompaniesshouldpracticemarketingandinnovation.Ipersonallyamverypassionateaboutco-creation;itcreatesrealcompetitiveadvantage.ItisthefoundationofIFF’scustomer-centricthinking,andguideseveryaspectofournewproductdevelopmentcreativeprocess.GauravBhall
4、a’sbookisverytimely,andoffersreadersaneffec-tivewayforbuildingbusinessesaroundcustomers.NicolasMirzayantz,GroupPresident,Fragrances,InternationalFlavorsandFragrancesCompaniescan’taffordtofakeit.Customer-driveninnovationhasmovedfromtheedgetobecomeacorebus
5、inesspractice.GauravBhallahelpsyouunderstandwhatittakestomakethisshift,andnotamomenttoosoon.JohnHagelIII,Co-Chairman,DeloitteCenterfortheEdge,andco-author,ThePowerofPullIfrunningyourbusinessseemsmoredifficultlately,readingthisbookwillhelpyouunderstandwhy
6、.Itwillalsoprovideinsightsintohowcollaborationandco-creationcanimproveyourcompany’sperformance.VinceBarabba,Author,MeetingoftheMinds,andFounderandChairman,MarketInsightCorporationGauravBhallaisafterbiggame:howtheworld’sleadinginstitutionsareconnect-ingan
7、dcollaboratingwiththeirmostimportantasset—theircustomers—innovelandimportantways.Understandingthisspaceasfewdo,heshowshowthisnewformofcustomerinteractionleadstogamechangingbusinessdecisions.Thisbookisanimportantonetoreadforanymarketing,marketresearch,orp
8、roductinnova-tionprofessional.SteveHowe,CEO,PassengerBasedonmyresearch,itisclearthatuserco-creationisastrongdriverfortrans-formingthemarketingandinnovationprogramsofthosecompaniesthatdaretolistenandrespond.GauravBhallaprov
