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1、ExploringtheImpactofMotivationsontheAttractionofInnovationRolesinOpenInnovationWeb-BasedPlatformsByCinziaBattistella,FabioNoninoOriginallypresentedat2011WorldConferenceonMassCustomization,Personalization,andCo-Creation:BridgingMassCustomization&OpenInnovationNovember16-19
2、,2011SanFranciscoAirportMarriottWaterfrontAllmaterialinthisdocumentistheintellectualpropertyofTechnologyandInnovationManagementGroupatRWTHAachenUniversityand/ortherespectiveauthor/owner.Anycopying,distribution,quotation,publishing,publicdisplayingorotheruseneedstheexpress
3、writtenpermissionoftherespectiveownerofrights.©2011,RWTHAachenUniversity,www.tim.rwth-aachen.deExploringtheimpactofmotivationsontheattractionofinnovationrolesinopeninnovationweb-basedplatformsAbstractmembersinaninnovationcommunityandtoopenupRecentlyahighnumberofnewinnovat
4、iveenterprisestheinnovationprocessofcompanies.Theseplatformsfaceddifferentcompetitivemarketsbypromotingempowercreativitytosolvepotentialproblemsandinnovationbothinproductsandservicesthroughissues(ParameswaranandWhinston2007),helpopeninnovationweb-basedplatforms,whichallow
5、socialinteractionsandcoordinatepeople.Thethecollaborationofindividualsandcompaniesandplatformssupportbusinessthankstoawideaccesstotheso-calledcrowdsourcing.contributorsandexperts(vonKroghandvonHippelAkeyissueconcernstheidentificationofthemost2006,Füller2006)andacloserprox
6、imitytoimportantmotivationswhichcouldattractuserswithcustomer(JeppesenandFrederiksen2006,FlemingaspecificroletoproactivelyparticipateandandWaguespack2007)andtheyactasintermediariescontributeintheopenandcollaborativeinnovationhelpinginproblemsolving,coordinatingprocesses.T
7、hepaper,afterhavinghighlightedthecontributionsandenablingcooperation(Surowieckitheoreticalbackground,groundedonarich2004).psychologicalandsociologicalliteratureonTheinnovationprocessisstronglybasedonmotivationsincollaboration,proposestheresultsofcommittedpeople,whohaveent
8、husiasmandself-theanalysisof26OIPsbasedonamultipleresearchmotivationtotheideaorareatleastconvinc
