资源描述：
《Understanding collective design communication in open innovation communities》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、Understandingcollectivedesigncommunicationinopeninnovation1communities2MercedesPaulini,PaulMurtyandMaryLouMaherTheUniversityofSydney,Sydney,AustraliaWecharacterisecollectivedesignasanemergingareaofresearchinthefieldofonlinecollectiveintelligenceandintroducemechanis
2、msbywhichcommunitiescanbeintegratedintotheinnovationprocess.Thecommunity’sroleinopeninnovationisreflectedintheirstyleofcommunication,whichshapescontributionstothedesignprocess.Communicationisstudiedacrossthreesuccessfulsocialplatformsthatencourageanopencommunitytop
3、articipateinthedesignprocess.Wedescribethesecommunitiesinrelationtothecommunicationdimensionofaconceptualspaceforcollectivedesign,extendinganalysistovisualrepresentationsofthedesignprocessandaprotocolstudyofcommunicationcontent.Thearticleconcludeswithourfindingstha
4、tthecollectivedesigncommunitybenefitsfromworkingwithinastructureddesignprocesswherespecificrolesareascribedforformulation,synthesisandevaluation.Keywords:collectivedesign;collaborativedesign;collectiveintelligence;designcommunication;socialparticipation;onlinecommu
5、nity1.IntroductionThetopicofcollectivedesignhasbeengainingincreasingattentioninthedesigncommunityasagrowingnumberofonlineplatformssupportnewwaysofaddressingcomplexproblemsbyallowingmotivatedindividualstocontribute.Weusetheword‘design’inadisciplineindependentway,asp
6、resentedforexamplebyproponentsof“DesignThinking”(Brown,2009):awayofincorporatingdesignthinkingintoabusinessmodelthatfocusesonusercentric,creativeproblem-solving.Designthinkingalsoreferstothestudyofdesigncognitioninordertobetterunderstanddesignprocessesemployedbyind
7、ividualsandgroups,forexample,thestudiesreportedinCross,Christiaans,andDorst(1996).Aswecontinuetomovetowardincreasingtheuseofsocialnetworkingandonlineparticipationindesign,weneedtobetterunderstandthedynamicsofonlinecommunitiesandtheirpotentialroleinamoresocialproces
8、sofdesign.JaneMcGonigal,asocialgamestheorist,highlightsinher2010TEDtalk“Gamingcanmakeabetterworld”,thatonlinegamingcommunitiesareamassivepotentia
