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1、bs_bs_bannerInnovationwithoutme:whyemployeesdo(not)participateinorganizationalinnovationcommunities12AnkeWendelken,FrankDanzinger,34ChristianeRauandKathrinM.Moeslein1InformationSystemsIInnovationandValueCreation,UniversityofErlangen-Nuremberg,Nuremberg,Germany.anke.wendelken@wi
2、so.uni-erlangen.de2CenterforAppliedResearchonSupplyChainServicesSCS,FraunhoferInstituteforIntegratedCircuits(IIS),Nuremberg,Germany.frank.danzinger@scs.fraunhofer.de3CentreofInnovationandProductManagementUniversityofAppliedSciencesUpperAustria,Wels,Austria.christiane.rau@fh-wel
3、s.at4InformationSystemsIInnovationandValueCreation,UniversityofErlangen-Nuremberg,Nuremberg,Germany;CenterforLeadingInnovationandCooperation(CLIC),HHLLeipzigGraduateSchoolofManagement,Leipzig,Germany.kathrin.moeslein@wiso.uni-erlangen.deAkeyissueincommunityresearchisthesetofmot
4、ivationsstimulatingindividualstoparticipateandcontributevoluntarilytocommunities.Thisarticleexaminesthemotiva-tionsofemployees,whoaretraditionallynotinvolvedintheinnovationprocess,to(not)participateinorganizationalinnovationcommunities.Buildingonanin-depthsinglecasestudy,weaimt
5、oanswerthefollowingresearchquestions:(1)Whatmotivatesparticipantsoforganizationalinnovationcommunitiestoparticipate?and(2)Whatmotivatesnonpar-ticipantsoforganizationalinnovationcommunitiestonotparticipate?Wefindandcatego-rizemultiplefactorsthatmotivatenon-researchanddevelopmente
6、mployeestoparticipateandtonotparticipate.Moreover,wefindanoverlapaswellasdifferencesinthesetofmotivationsofparticipantsandnonparticipants.Withnonparticipantsnormallybeingalargebutbarelyexplicitlyrecognizedgroup,wearguethatthefounddeviationscontributetotheunderstandingofmotivatio
7、nsinthecontextoforganizationalinnovationcommunitiesandallowfordirectdesignimplicationsforinnovationmanagers.1.Introductioncommunitieshaveemergedinside(e.g.,withinBom-bardierAerospaceorIBM)andoutside(e.g.,initiatedBeingapromisingformofcollaborationinthebyDellorSAP)oforganization
8、s(Bjellandandcontextofinnovation,theconceptofcommu-Woo