资源描述：
《The New Age of Innovation》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、Vol.22,No.7(3parts)Part1,July2000©2000SoundviewExecutiveBookSummaries*Order#22-16FILE:STRATEGICMANAGEMENT®BreakingtheSupplyChaintoUnlockHiddenProfitsVALUENETSTHESUMMARYINBRIEFIfyourcompanyislikemost,substantialprofitsarelockedawaywhereyouwouldleastexpecttofindthem—inthoseactivitiescommonlycalledt
2、hesupplychain.Whetheryourcompanyisayoungdot-comcompanyoraseasonedincumbent,enormousnewvaluecanbefoundandunlockedintheoperatingendofthebusiness—howyouhandleorders,sourcecompo-nents,buildproductsandgetthemtocustomers.ByDavidBovetandJosephMarthaThekey,accordingtoauthorsDavidBovetandJosephMarthaofMer
3、cerManagementConsulting,isforyourcompanytoadoptanentirelynewbusinessdesign,thevaluenet.CONTENTSValuenetdesigncombinesstrategicthinkingandrecentadvancesinThePowerofValueNetssupplychainmanagement,resultinginaflexiblesystemthatisdrivenbyPage2,3customerchoice,notthecompany.Thiscustomer-drivensystem—w
4、ithaFiveCharacteristicsofValuemindsetfocusedonvaluecreation,notsupply—replacesthetraditionalNetssupplychainbusinessdesignthatfailstodelivertheexceptionalconven-Page2,3ience,speed,reliabilityandcustomizationthattoday’scustomersdemand.SupplyChainvs.ValueNetInthissummary,youwilllearnhowtousethebusin
5、essdesignmethod-Page3ologyfirstintroducedinTheProfitZone(writtenbyaMercerManagementValueNetsConsultingteamofauthorsledbyAdrianSlywotzky)todevelopyourcom-andBusinessDesignpany’svaluenetbusinessdesign.Page3,4Specifically,youwilllearnhowto:ValueProposition:CraftingtheOffer●chooseamongthedifferenttyp
6、esofvaluepropositions—service,Page4,5,6convenienceorcustomization—thatyoumustoffercustomers;Scope:DecidingWhere●definethescopeofthebusinessdesign—whichactivitiesneedtobeandHowtoPlayperformed,andbywhom,todeliverthevalueproposition;Page6,7●captureprofit;ProfitCapture:CastingtheNet●gainstrategiccont
7、roltokeepthoseprofitscomingin;andPage7,8●executethetransformationfromsupplychaincompanytovaluenetStrategicControl:company.StayingintheGameButbeforeyoubegindealingwiththesefiveelementsofthenewbusi-Page8nessdesign,youwil
