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1、StrategicInnovationIntodaysfast-changingbusinessenvironment,thosefirmsthatwanttoremaincompetitivemustalsobeinnovative.Innovationisnotsimplydevelopingnewtechnologiesintonewproductsorservices,butinmanycasesfindingnewmodelsfordoingbusinessinthefaceofchange.Itoftenen
2、tailschangingtherulesofthegame.Fromthelate1990stotoday,thedominantthemesinthestrategyliteraturehavebeenstrategicinnovation,theimpactofinformationandcommunicationstechnologiesoncommerce,andglobalization.Theprimaryissueshavebeenandcontinuetobehowtogainacompetitiv
3、eadvantagethroughstrategicinnovationusingnewgamestrategies,andhowtocompeteinaworldwithrapidtechnologicalchangeandincreasingglobalization.StrategicInnovationdemonstratestostudentshowtocreateandappropriatevalueusingthesenewgamestrategies.Beginningwithasummaryofth
4、emajorstrategicframeworksshowingtheoriginsofstrategicinnovation,Afuahgivesathoroughexamin-ationofcontemporarystrategyfromaninnovationstandpointwithseveralkeyadvantages:•Focusondevelopingstrategyinthefaceofchange.•Awealthofquantitativeexamplesofsuccessfulstrateg
5、ies,aswellasdescriptivecases.•Emphasisontheanalysisofstrategy,notjustdescriptionsofstrategies.•Adetailed,change-inclusiveframeworkforassessingtheprofitabilitypotentialofastrategyorproduct,theAVAC(activities,value,appropri-ability,andchange)model.•Emphasisontheas
6、pectsofstrategythatcanbelinkedtothedeterminantsofprofitability.•Considerationofhowbothfor-profitandnon-profitorganizationscanbenefitfromnewgamestrategies.AllanAfuahisAssociateProfessorofStrategyandInternationalBusinessattheStephenM.RossSchoolofBusiness,Universityof
7、Michigan.StrategicInnovationNewGameStrategiesforCompetitiveAdvantageAllanAfuahStephenM.RossSchoolofBusinessUniversityofMichiganFirstpublished2009byRoutledge270MadisonAve,NewYork,NY10016SimultaneouslypublishedintheUKbyRoutledge2ParkSquare,MiltonPark,Abingdon,Oxo
8、nOX144RNRoutledgeisanimprintoftheTaylor&FrancisGroup,aninformabusinessThiseditionpublishedintheTaylor&Francise-Library,2009.“TopurchaseyourowncopyofthisoranyofTaylor&Francis
