M4Unit 1 Reading advertisements

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1、UnitOneAdvertisingReadingStep1:LeadInTask1:ASloganGuessinggame1.JustdoitNike只管去做Step1:LeadInTask1:ASloganGuessingGame2.Thechoiceofanewgeneration.CokePepsi-colaStep1:LeadInTask1:ASloganGuessingGame3.Tide’sin,dirt’sout.有汰渍，没污渍。Thisposteristryingtoteachpeoplenottotake

2、_________.drugs毒品Step1:LeadInTask2:PairDiscussionAgoodadvertisementcanbe…Agoodadvertisementclearlyexpressedcreativeattractiveeffectivepersuasiveeasytounderstandimpressiveinformative有说服力的信息量大的Readingstrategy:readingexpositorywriting（说明文）introductionofsubjectsuppor

3、tingdetailsconclusionasubject[ɪk'spɑzətɔrɪ]P1:P2:whatisanad?P3:Doesanadtellthetruth?P4:PSAP5:IntroductionofadsSupportingdetailsconclusionReadingStrategyHowtoreadanexpositorywritingPart1:Part2:Part3:Allthesedetails(细节)arewrittentosupportthesubject(topic):ads!Step2:C

4、arefulReadingPSACAPSACAPSACAWhichdotheybelongto,CAsorPSAs?ReadParas1—2:theintroductionoftheSubject:_______________________________________Supportingdetails(orexamples):(1)______________________________(2)_____________________________Conclusion:_____________________

5、_____________Evenifanaddoesnotlie,itdoesn’tmeanitisatogetherinnocentBright-teethfightsbadbreath！（？）Wemustnotfallforthiskindoftrick.Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?TakePara3(Doesanadtell…?)forexample:亮齿牌牙膏挑战口臭！Subject:__________________

6、________supportingdetails:(matchtheideawithitsexample)1______________2_____________3________________Conclusion:__________________________PSAsaremadetoservethepublic.Wecanlearnalotfromthem.Para4Take‘Publicserviceads(PSAs)’forexample:Smokingiscommittingsuicideslowly.

7、Yestolife,notodrugs.ProjectHope-schoolingeverychild.Knowledgechangeslife.1)todealwithwidespreadsocialconcerns2)toencouragepeopletosupportpublicserviceprojects3)toteachhowtolivehealthylivesPara5Criticalthinking:YourIdeasWhat’stheauthor’sattitudetowardsadvertisements

8、?What’syourattitudetowardsadvertisements?Acceptadvertisementsasapartofourlife.Besmartandcritical评判性的tothem.Collectwonderfulideasfromads.Whenitcom