Reading(1)：Advertisements.docx

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1、Module4Unit1AdvertisingReading(1)Advertisements教学目标:Bytheendoftheclass,studentswillbeableto1.learnsomebasicinformationaboutadvertisementsguidedbyreadingstrategy.2.masterhowtoreadexpositorywritingbasedonthearticle.3.developtheabilityofcriticalthinkingbase

2、donthearticle.4.writeasloganforapictureasanadvertisement.教学过程Step1:Lead-inAppreciateashortvideoofanadvertisement.Step2:SkimmingTask1:SkimmingforstructureStudentsreadthetitle,theheadingsaswellasthefirstandlastparagraphstogetthestructureofthewholepassage  

3、             ParagraphsIntroductionBody ConclusionTask2:Readingstrategy:expositorywritingtheformat(格式):Step3:ScanningfordetailsTask1：Readthe2ndparagraphtoanswerthefollowingquestions(Para2)Whatisanadvertisement?Questions:Howmanytypesofadvertisementsaremen

4、tioned?Whatarethey?Whereareadvertisementsusuallyfound?WhatisthemajordifferencebetweencommercialadvertisementsandPSAs?Task2：StudentsapplytheReadingStrategytoanalyzethestructureofthetwoparagraphs.(Para3)Doesanadvertisementtellpeoplethecompletetruth?Introdu

5、ction:Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.Supportingadvertisementexamples:Conclusion:wemustnotfallforthiskindoftrick!(Para4)PublicserviceadvertisementsIntroductionPSAsaimtoteachusandhelpusleadbetterlives.SupportingadvertisementsConcl

6、usionStep4:CriticalthinkingReadandunderstandthePSAsinthearticle：“Knowledgechangeslife”;“whenyousmokecigarettes,youareslowlykillingyourself”,Discusswithyourpartnerstoexpressyourownopinions:WillyoudoexactlyasthePSAabovetell?Whyorwhynot?Usefulpatterns:Iwill

7、dothesameastheytell.Because...Imaynotdoexactlythesame.Thereasonisthat...Step5:creativethinkingWriteasloganwiththisimageinanadvertisement.Youareeither...*abicyclemanufacturer（生产商）*anenvironmentalorganization*acompanypromotingnatureholidays*amanufacturerof

8、electriccarsHomework:1.Studentscompletetheadvertisementswiththepicture.2.CollectsomecommercialadvertisementsandPSAstheylikeandstatethereasons.