Reading(1)：Advertisements.pptx

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1、Review1.Whatisanadcampaign？2.Whatarethethreemajorquestionsyoumustconsiderbeforeyoustartanadcampaign?1.Whatisanadcampaign？Anadcampaignisaplannedprogrammeusingvariouskindsofadstoreachacertainaudience.2.Whatarethethreemajorquestionsyoumustconsiderbeforeyo

2、ustartanadcampaign?Whoistheaudienceforyouradcampaign?Whatdoyouwantyouradcampaigntosay?Howdoyoureachyouraudience?Pre-readingPleaselookatthefollowingpictures,andguesswhatwearegoingtotalkabout.Canyouguesswhatwearegoingtotalkabout?SmokingWhile-readingFast-

3、reading-listenandjudgeTorF1.Thisisacommercialadcampaign.()2.Smokingcostalotofmoney.()3.Themainaimistoencourageyoungpeopletosmoke.()4.Smokingisnotcoolandattractive.()5.Manysmokersdietoosoonfromillnessesanddiseasesrelatedtosmoking.()FT-3F-8T-14T-28Readth

4、earticleonpage19andanswerthefollowingquestions:1.Whyhavetheychoseanti-smokingasthesubject?2.Whoisthetargetaudienceforthisadcampaign?3.Whatistheadcampaignaimedtodo?4.WhenisWorldNoTobaccoDay?5.Whatisthesloganforthiscampaign?1.Whyhavetheychoseanti-smoking

5、asthesubject?Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.2.Whoisthetargetaudienceforthisadcampaign?High-schoolteenagers.3.Whatistheadcampaignaimedtodo?Todiscourageyoungpeoplefromsmoking.4.WhenisWorldNoTobaccoDa

6、y?It’son31May.5.Whatisthesloganforthiscampaign?Smokingkills!Readparagraph2aloudandanswerOurresearchshowthatyoungpeople______theirhealthandfuture.Theywill________them______thebadphysical_______ofsmokingandhowsmoking_______thosepeoplearoundthem.Ifwecan__

7、_______youngpeople________start,theymightthen______theirparentsandotherpeople_____________smoking,too.careabouteducateabouteffectsaffectsconvincenottourgetogiveupReadparagraph3carefullyandanswerthequestions.Howmanywaysdotheyusetoreachtheirtargetaudienc

8、e?Whatarethey?Theyuse4ways.Theyareposters,website(Internet),magazineandessaycompetition.Post-readingWhatdoyouthinkaboutsmokingnow?Shareyouropinionsinyourgroupandwritethemdoneonapaper.Somestudentsstanduptosharetheiropinions.Myopinionsons