Reading(2)：Advertisements.pptx

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1、Enjoytwovideoclipsandseewhattheyaretryingtodo?Itistryingtopersuadeustosavewater.ItistellingusaboutICBC(IndustrialandcommercialBankofChina)--thepowertoinspiretheworldUnit1ReadingAdvertisementsbyYuanSumeifromNo.1MiddleSchool1.Whatisanadvertisement?2.Howmanytyp

2、esofadvertisementsarethere?Andwhatarethey?3.Whatistheaimofanadvertisement?LeadinLearningObjectivesYouwill…1.gettoknowsomethingaboutadvertisements2.bemoreskillfulinreadingaexpositorywriting(说明文）andbeabletovoiceyouropinionsonadvertisements.3.treatadvertisement

3、srationally(理性地）andreadcritically(批判性地）.1.Whatisanadvertisement?2.Howmanytypesofadvertisementsarethere?Andwhatarethey?3.Whatistheaimofanadvertisement?Readthesecondparagraphandfindouttheanswers:Whatisanadvertisement?Anadvertisementuses_______and________to___

4、______peopletobuya______________,ortobelievein_______wordspicturespersuadeproductorserviceanidea.commercialadvertisements(CAs)))publicserviceadvertisements(PSAs)TherearetwomaintypesofadvertisementsAcommercialadvetisement(CA)isonewhichsomeonehas_________to____

5、_____aproductorservice.Apublicserviceadvertisement(PSA)isoftenrun________andaremeantto_________peopleabouthealth,________oranyotherproblemthataffects___________.paidforadvertiseforfreeeducatesafetypublicwelfareAcommercialadvertisementItuseswordsandpicturesto_

6、________________________persuadepeopletobuyRIOthThisaduseswordsandpicturesto____________________________Apublicserviceadvertisementpersuadepeopletotakecareofthestay-at-homechildren.Whichdotheybelongto,CAsorPSAs?Knowledgechangeslife.Enjoyyourmusic,enjoyyourSon

7、y!Protectwater,protectourselves.Goodtothelastdrop.PSACACAPSAcomparativethinkingSLOGANDoesanadvertisementtellpeoplethecompletetruth?ReadthethirdparagraphNo.Evenifitdoesn'tlie,itdoesnotmeanitisnotaltogetherinnocent.Itneitherliesnortellsthecompletetruth.Howdoest

8、hewritersupporthisidea？A.GivingexamplesB.Makingacomparison(做比较）C.Givingfigures(数字）andnumbersWhatkindofattitudedoesthewriterthinkweshouldhavetothiskindofads?ReadthethirdparagraphWemustnotf