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1、Advertisements省扬高中黄钟玮Brainstorming:Wherecanwefindadvertisements?Wecanfindadvertisements:onbillboards(户外广告牌)onthewallsofstoresonbuses,trainsorshipsontheInternet,postersinnewspapers,magazines,filmsonballoonsintheskyonentranceticketsonshoppingbagsonumbrellas,T-shirts,pencils,toysonmousepadsinfre
2、esamplesflyers&bannersBrainstorming:Wherecanwefindadvertisements?Advertisementsareeverywhere!---wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.Thinkaboutit:whatisanadvertisement?Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanide
3、a.Tip:Canyouuseonesentencefromthetexttogivethedefinitonofadvertisement?commercialadvertisements(CAs)publicserviceadvertisements(PSAs)Step3:Comparativereading(1)readaloudpara3-4(2)listalltheexamplesofadvertisements(3)dividetheminto2partsCAsPSAsStep3:Comparativereading1.Bright-teethfightbadbrea
4、th.(line17)2.Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood.(line20)CAsPSAs1.Yestolife,notodrugs.(line33)2.Knowledgechangeslife.(line33)3.ProjectHope—educatingeverychild.(line36)4.Whenyousmokecigarettes,youareslowlykillingyourself.(line37)different？CommercialAdsPublicServiceAds
5、PurposeProducerExpensechargedornot？To________a_______orservice.To______peopleabout______,safetyoranyotherproblemwhichaffects________________.Differencesadvertiseproducteducatehealthpublicwelfaremanufacturers(厂商)?governmentorsocialcommunities?manufacturers(厂商)?governmentorsocialcommunities?man
6、ufacturersgovernmentorsocialcommunitiesfreeofchargechargedStep3:ComparativeReadingAretheycompletelydifferent?SimilaritiesCommercialAds&PSAsPlacesfoundMeansusednewspapers,magazines,theInternet,radio,television---almost__________use______________picturesand_________languageeverywhereattractivec
7、leverGoodtothelastdrop.Knowledgechangeslife.Theultimatedrivingmachine.Protectwater,protectourselves.Startahead.Whichdotheybelongto,CAsorPSAs?CAPSACACAPSAWhatisyourfavouriteadvertisement?Shareyourideaswithyourgroupmembers!GroupdiscussionDoyoul
