Language and culture-跨文化交际

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1、LanguageandCulture1.PublicsignAstheworldaroundusgrowsincreasinglycosmopolitanbytheday,bilingualsignshavebecomeafundamentalneedinmostplacesaroundtheglobe.Andbilingualpublicsignsarecommoninthepublicareaslikestores,streetsandscenicspotsinChina.NoBills不准张贴OnSale削价出

2、售StaffOnly本处职工专用NoSmoking禁止吸烟BusinessHours营业时间LostandFound失物招领处BewareofPickpocket谨防扒手KeepAwayFromFire切勿近火LuggageDepository行李存放处DogsNotAllowed禁止携犬入内Butwhenweproof-readthebilingualsignsinChina,therearemanyridiculousChinglishwhichseriouslyaffectChina’sinternationa

3、limage.进/出口Import/ExportExit/Entrance存包处BagkeepingLuggageCenter小心落水Becareful:fallingwaterCAUTION!WA-TER小心碰头Becarefulofyourhead/PayattentiontoyourheadWatchYourHead电话预约TelephonebespeakPhoneReservations北京欢迎你BeijingwelcomeyouWelcometoBeijing厕所WC/Toiletpublic:restro

4、om;Men’s/Women’sRoomprivate:Bathroom;washroom(British)“行平安路”被写成“路上安全的线”，“回幸福家”则干脆用汉语拼音“HUIXINGFU”和英语单词“FAMILY”来生硬替代，看了让人满头雾水不知所云。“行平安路”被写成“路上安全的线”，“回幸福家”则干脆用汉语拼音“HUIXINGFU”和英语单词“FAMILY”来生硬替代，看了让人满头雾水不知所云。办税大厅的“大厅”翻译成saloon，在英文里，saloon准确的意思是聚会或者喝酒的地方。Onlycanwema

5、kepublicsignworkbyobeyingthetranslationprinciplesofunify,conciseness,courtesyandaestheticsseriously.2.(1)Clothing(2)Food(1)ClothingChinaVSWesternChineseclothingculturediffersfromwesterninfouraspectsasfollowing:.DesignWesternclothingcultureisakindof“revealing”cu

6、lture.Chineseclothingcultureisakindof“cover”culture..FunctionAwarenessInwestern,mostofpeoplefocusmainlyonwealthandaestheticfunctionsofclothing.InChina,peoplearemoreconcernedaboutsocialstatus..ColorInwestern,peoplepreferwhiteandblack.RedisknownasChineseelement.B

7、esides,andyellowisaspecialcolor.4.MaterialTheWesterntendtouseflax(亚麻),woolandcotton.Chinesepreferanimalfiber,especiallysilk.(2)FoodChinesefoodistrulythemostdelicatedietintheworld.Chinesepeoplepayattentiontofood’scolor,flavorandtaste.Westernpeoplefocusonfood’snu

8、trition.Toacertainextent,westernfoodiseasierforcooking..IngredientMostofChinesedietisuncompletedwithoutvegetables,whichsometimesarenotthesupportingactor,butthemainactor.Them