跨文化交际教案culture and language,

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1、LanguageandCulturebyYouZeshun31SectionOne:AnIntroductiontoLanguageandCultureObjectives:lUnderstandwhyweneedtolearnforeignlanguageslUnderstandwhyweneedtolearnforeigncultureslUnderstandthechronologicaldevelopmentofthefieldofinterculturalcommunicationstudies1.1WhyForeignLanguageandForeignCul

2、ture?•LaoTze:Lettherebeasmallcountrywithfewpeople…Thoughneighboringcommunitiesoverlookoneanotherandthecrowingofcocksandbarkingofdogscanbeheard,yetthepeopletheremaygrowoldanddiewithoutevervisitingoneanother---aself-sufficientandisolatedvillage•MarshallMcluhan:aglobalvillage1.2TheNecessityo

3、fInterculturalCommunicationStudies:•Theincreaseofcommunication:(1)Technologicaldevelopment;(2)Globalizationoftheeconomy;(3)Widespreadpopulationmigrations;(4)DevelopmentofMulticulturalism.•Misunderstandingbetweenpeoplefromdifferentculturesspeakingthesamelanguage1.3InterculturalCommunicatio

4、n(AnOverview)•Thedevelopmentofinterculturalcommunicationsstudiesabroad(1)Theburgeoningperiod:In1958,TheUglyAmerican(byLedererandBurdicks)culturalawareness;In1959,TheSilentlanguage(byEwardT.Hall)“Interculturalcommunication”[Traditionalanthropologystudytocomparativeculturalstudy;Macroperspe

5、ctivetomicroperspective;culturetocommunication;Theapplicationofresultsofinterculturalstudiestointerculturalcommunicationtrainingandinternationalbusinessetc.].TheHiddenDimension(1966),BeyondCulture(1976),TheDanceofLife(1984),UnderstandingCulturalDifferences(1989);(2)From1960to1970:Kluckhoh

6、nandStrodtbecks[discourseonculturalvalueorientation;CultureandCommunication(Oliver,1966),Asianphilosophyandcommunicationbehaviorfromrhetoricalperspective;CommunicationandCulture(Smith,1966),essaysonhumancommunicationcoveringthirteentypesofcommunicationstudies;in1966,thefirstclassofintercu

7、lturalcommunicationstudiesin31UniversityofPittsburgh;Conferencerelatedtointerculturalcommunicationstudies[1968,TheFirstInternationalConferenceoftheSpeech-CommunicationArtsandSciences;1969,TheSecondInternationalConferenceoftheSpeech-CommunicationArtsandSciences;Journ