社会符号学视角下的英语品牌名汉译研究

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1、lIllllUlIIllIIIIflY2524247OntheTranslationofBrandNameFromEnglishtoChinesefromthePerspectiveofSociosemioticsWrittenBy：HuangJingSupervisedby：TanWeiguoAThesisSubmittedtoForeignLanguagesCollegeShanghaiNormalUniversityInPartialFulfillmentoftheRequirementsforTheDegreeofMasterofArtsinForeignLin

2、guistics&AppliedLinguisticsMarch2014ACKNoWLEDGMENTSFirstofall1wouldliketoexpressmyheartfeltgratitudetomysupervisorProfessorTanWeiguo．ItisbecauseofhispatientandcarefulinstructionthatIcanfinishmythesis．Fromthetopicselectionanddatacollectiontoproofreading，ProfessorTanWeiguohasgivenmemuchins

3、tructionandconfidence．MysincerethanksalsogotoallmyteachersandclassmatesintheEnglishDepartmentofShanghaiNormalUniversity．Indatacollectiontheygavemealotofhelpandalsotheygivemeinstructivesuggestions．Iamalsogratefultomyparentsforgivingmecomfortablelivingandstudyingconditionsandtheirencourage

4、mentwhen1waswritingthisthesis．Andalso，Iextendmyappreciationtoallmyfriendswhohavegivenmeinsightfulsuggestionsandconsiderablesupportwhen1waswritingthisthesis．ABSTRACTSincethereformandopeningup，moreandmoreforeignbrandshavebeenflowingintoChina．Inordertomakethempopular，thefirstthingtodoisspre

5、adtheirbrandsthroughtranslation．TranslationofEnglishbrandnamesisintendedmainlytohelptransmitproductinformationandculturalconnotation．Well—translatedbrandspossessmagicalpower,fortheyarecapableofpopularizingadvertisedproducts，thuscontributingtopeople’Srichandcolorfullife．Clearly,astudyoftr

6、anslationofEnglishbrandnamesisofmuchpracticalvalue．OnthebasisofSocio-semiotics，thisthesisanalyzesthecomponentsandfeaturesofEnglishbrandnames，meanwhileitstatestheimportanceoftranslationofEnglishbrandnamesandemphasizestheexistingproblems．InviewoftheproblemsintranslationofEnglishbrandnames，

7、theauthorproposesSocio—semioticsasaproperguidetoitandprovestheeffectivenessof‘‘correspondenceinmeaningandsimilarityinfunction”asitsprinciples．Also，theauthorverifiessuchstrategiesastransliteration，literaltranslationandliberaltranslationfortranslationofEnglishbrandnamesinto