接受美学视角下英语化妆品广告修辞汉译研究

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1、AStudyofE-·CTranslationofRhetoricalDevicesinEnglishCosmeticAdvertisementsfromthePerspectiveofReceptionAestheticsABSTRACTItisofgreatersignificancetowelltranslatetherhetoricaldevicesinEnglishcosmeticadvertisementsunderthebackgroundofglobalization．Therearemanyfiguresofspeechsuchaspun

2、，rhyme，andpersonificationinEnglishcosmeticadvertisements．However,ChineseandEnglishbelongtotwodifferentlanguagesystems，withdistinctivepronunciations，formsandmeaningsaswellasculturesandhistories．Theproblemishowtotranslaterhetoricaldevicesappropriatelywhileretainingaestheticsenseandl

3、anguageeffecttorealizethecharmoftheadvertisements，urgingtargetreaderstopurchasecosmetics．Actually，itishardfortranslatorstofindperfectequivalentsinthetargetlanguage．TheReceptionAestheticswhichisrepresentedbyJaussandIserbreaksthebondageoftraditionaltranslationtheoriesandprovidesanew

4、anglewhichisreader-centered．InEnglishcosmeticadvertisements，therearesomecommonrhetoricaldevicessuchasrhetoricalquestion，pun，hyperbole，metaphor，simile，parallelism，personification，ellipsis，imitationandphoneticrhetoric．Byillustrationanalysis，comparativeanalysisandgeneralizationmethod

5、，throughtheanalysisofexamplesofsomewell-knowncosmeticbrandssuchasEsteeLauder，Chanel，Lanc6me，MaybellineandDior,weconcludethattranslationofrhetoricaIdevicesjnEnglishcosmeticadvertisementscanadopttwomajormethods：non—rhetoricaltranslationandrhetoricaltranslation．Rhetoricaltranslationc

6、anfurtheradoptrhetoricaltransferenceandrhetoricalreplacement．Thetwotranslationmethodscanmakereadersbetterunderstandbeautyofrhetoricaldevices．ThisthesisconsidersthatintranslatingtherhetoricaldevicesinEnglishcosmetioadvertisements，ellipsis，imitationandphoneticrhetoriccanmainlyadoptt

7、henon—rhetoricaltranslation．Rhetoricalquestion，hyperbole，metaphor,simileandparallelismcanmainlyadoptrhetoricaltransference；punandpersonificationmainlyadoptrhetoricalreplacement．KEYWORDS：ReceptionAesthetics；rhetoricaldevices；translationmethods接受美学视角下英语化妆品广告修辞汉译研究摘要在经济全球化的背景下，如何翻译好英

8、语化妆品广告中的修辞显得越来越具有现实意义。英文化妆品广告中存在很