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1、本科毕业论文接受美学视角下的英语广告翻译学院外语学院专业英语方向经贸班级2009级8班学号0908101B874姓名伍思蓓指导教师王洪渊二○一四年四月TranslatingTechniquesofEnglishAdvertisementsfromthePerspectiveofReceptionAestheticSupervisor:WangHongyuanAuthor:WuSibeiAThesisSubmittedinPartialFulfillmentoftheRequirementsfort
2、heDegreeofB.A.inEnglishSchoolofForeignLanguagesSichuanUniversityofScience&EngineeringZigong,Sichuan,ChinaApril,2014AcknowledgementsThisthesiscouldnothavebeencompletedwithoutmysupervisor,Mr.Wang,whohasguidedandsupportedmeinthecompletionofmywork.Heisnot
3、onlymyacademicadviserbutalsoarolemodel,onewhoacceptsdifferentopinionsandsharesknowledgewithcolleagues.Atthebeginningofmywork,heinitiallyprovidedmewithadvicethatstimulatedmy academiccuriosityandmyresearchideaandhasshownathoughtfulinterestinmyprogressth
4、roughthewholeprocess.Furthermore,heoffersmeinsightfulcommentsandthoughtfulassistancethroughoutthewritingofthepaper,whichIgreatlyappreciate.Ialsothankmyfriends,LiQi,ZhouMeng,GaoTian,ZhangBingjieforprovidingmewithinvaluableacademicadviceandencouragement
5、.Iam gratefultothemforbeingmyfriendsandacademicconsultantsinthepasttwoyears.Additionally,mysincereappreciationgoestoMs.He,a veryknowledgeableteacher,whoembracedmyinterdisciplinaryresearchideaat itsinitialstage.Inoneword,Iwouldliketothankallthosewhohav
6、eeverhelpedme.Atlast,Iappreciatealllovingconsiderationsfrommybelovedfamily.Ialsoowemysinceregratitudetomyfriendsandmyfellowclassmateswhohavegivenmetheirwarmhelpandprecioustimetoworkoutmyproblemsduringthetoughcourseofthethesis.IIIAbstractAsawayoftransm
7、ittinginformationandpropagating,advertising’srolecannotbeunderestimatedbecauseitisnotonlyanartfultechniqueinpersuadingpeopletobuy,butalsograduallyhasbecomeamustforsocialcommunicationwhichinturninfluencesthedevelopmentofsocietyandeconomy.Thisthesismain
8、lyfocusesonthelinguisticfeaturesofadvertisingEnglish.Nowadaysadvertisinghaspenetratedintoeverycornerofourliftasitstransmittingmediainmanyforms:newspaper,magazine,TV,radio,aswellasnetwork.Thegoalofadvertisingdecidesitslanguagetobesimpleanddirec
