国有军工企业民品项目战略管理研究

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1、西南交通大学硕士学位论文国有军工企业民品项目战略管理研究姓名：刘红申请学位级别：硕士专业：项目管理指导教师：贾志永20071001西南交通大学硕士研究生学位论文第Ⅱ页AbstractSincelongago，State—ownedmilitaryenterprises’Mainindustryisnationalinstructionalmilitarygoodsduty,whenmilitarygoodsdutyisinsufficiency,Inordertosolvethemilitarygoodslinerich·odd

2、sta卵semploymentandthesurvivalquestion，Enterprisestartstoenterthecivilproductdomain．BecauseState—ownedmilitaryenterpriseslocalizationthecivilproductasauxiliaryindustry,simultaneously,thecivilprojectofState-ownedmilitaryenterprisesislackofthestrategicinstructionforalon

3、gtime，Ithasseenoninsufficientinvestment，scatteredcivilprojectresources，difficultmanagementandambiguousprospect．Therefore，Itneedstodevelopmentstrategicresearchsupervisoryworkforthegoodprospectsofthecivilproject．Thethesismainlyresearchsthreeaspects”thestrategicanalysis

4、，thestrategicplan，thestrategicimplementation“，Itputsforwardandgivesananswerfor“4strategyquestions”———whatcando?What’Sbeabletodo?Whattodo?andhowtodo?，onthebasisofwhichtocombtheoperationthoughtonstrategyresearchanalysisandexecution．Bymakinguseofsomescientificstrategyre

5、searchtheoryandmethodonthebasisoffullstudyandanalysisoncivilprojectexteriorenvironmentconditionsandinteriorresourcescapability,itisspecifiedOilhowtocarryoutconcretemethodandmeasuresforenterpriseoverallstrategyandsub·strategyfromaspectsofprojectbusinessorientation，dev

6、elopmentdirectionandtarget，developmentstrategyandmethodandexecutionmethodandmeasures．Subsequently,makinganalysisstepbystepon“4strategyquestions”andfindingsolutionsforworking—outfeasibledevelopmentstrategytoguidetheenterprise．TheresearchachievementinthethesisiS也erelat

7、ivepertinenceand西南交通大学硕士研究生学位论文第1II页practicabilityonstrategyresearchandexecutioninthecivilprojectofstate—ownedmilitaryenterprise．Thethesisisbroughtoutfrompracticalproblemsduringthestrategymanagementandtoguidethepracticalworkbyusingcorrectstrategyworkingthought，method

8、andmeasuresforreachinggoodeffectduringstrategymanagement．Bythethesis，some‘‘ontheshelf"problemsbystrmegyconsultingcompanyduetolackof