MC模式下基于产品价格和顾客满意度的生产优化

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1、中国科学技术大学博士学位论文MC模式下基于产品价格和顾客满意度的生产优化姓名：刘晓伟申请学位级别：博士专业：管理科学与工程指导教师：梁樑20040201中国科学技术大学博士论文MC模式下基于产品价格和顾客满意度的生产优化AbstractSettinginthebackgroundofmasscustomization(MC)，thisdissertationmainlydiscusseshowtooptimizeallenterprise’sproduction，basedoncustomers’individualrequirements，tosatisfythefollowi

2、ngtwoconditions：1)enterprisepursuesprofit；2)customersalesatisfiedwiththeirpurchase．Withthetrendofcustomerindividualrequirementsaboutproducts．thetraditionallow—costproductionway,MassProduction(MP)，cannotkeepupwiththisdevelopment．MChasbeenbecomingaleadingmodeamongenterprisesin215‘century．Undert

3、hisbackground．thisdissertationmainlyfocusonhowtooptimizea11enterprise’sproductionsothatenterprisecallstillkeepprofitandsatisfycustomerattheSalTletime．Thedetailsare：1)SummarizethefundamentalfactorswhenimplementingMCmodeinenterprisesanddiscusstheeffectofintegratingthesefactors．Aformulaforintegr

4、atingthesefactorsisproposed．Thebasicideaistoevaluatethesefactorsbygivingweighttoeachfactorandsummarizetheeffortbyaddingthemtogether．2)SummarizemethodsofimplementingMCinenterprisesfromtheoreticalperspective．ThemostcommonlyusedmethodsareModualcutstomization,AjustablecustomizationandDimensionalc

5、ustomization，etc．3)Basedonproduct’sattributes，thisdissertationquantifiesbothofcustomers’requirementsandproductoutput，andgivesthedifferencebetweenthesetwoquantifiedvalues．Thengiventhisdifference，theconceptofcustomersatisfactionandthefunctionofhowtomeasureitaleproposed，Combinedwiththepracticals

6、ituationwhenimplementingMCmode，theauthoralsogivesfivenecessaryconditionsthefunctionmustsatisfy．Fortheresearchpurpose，thisdissertationalsoprovidesas口ecialfunctionofcustomersatisfaction．III中国科学技术大学博士论文MC模式下基于产品价格和顾客满意度的生产优化4)ThisdissertationalsodiscusseshowtopriceaproductunderMCmode．Basedonthed

7、iscussionofdifferentialpricingspecially,theauthorproposestwodetailedmethodsofhowtopriceaproductunderMCmode，whichareintervalpricingandcontinuouspricing．5)Usingtheconceptsandhypothesesmentionedabove，thisdissertationproposesseveralmodelsforoptim