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ID:35598619
大小:104.50 KB
页数:14页
时间:2019-03-30
《英语本科毕业论文-广告英语的修辞及其应用》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、吉林华侨外国语学院毕业论文AnalysisoftheRhetoricandItsApplicationinAdvertisingEnglishExcellentadvertisinglanguageisthekeypointofasuccessfulEnglishadvertising.Inordertotransmitthecorrectsalesinformation,arousethecustomers’interestingandpurchasedesire,therhetoricisveryimportantinEnglishadvertising.I
2、tnotonlycouldhelppeopletoappreciatethesplendidadvertisingandthoroughlyunderstandthemysteriousofitslanguage,bringtheconvenienceandthepleasuretoourlife,butalsoishelpfultostudyandmasteryofEnglish.MasteringofthecharacteristicofEnglishadvertisingisgoodforknowtheculture,thevaluesandthesoci
3、alcustomoftheEnglish-speakingcounties.Itgivesourcountryproductspublicitytoothercountriesandpromptstheproductstotakepossessionofinternationalmarket.IAdvertisingandRhetoric2.1DefinitionofAdvertisingAdvertising,originatingfromaLatinword“adverture”,meansattractone’sattention.Thenitsmeani
4、ngchangedintocausingsomebodypayattentiontosomething.Lateritextendsthemeaningasmakingeverybodytoknowsomething.Withthedevelopingofthebusinessactivity,“advertising”hasbeenaddedsomenewmeanings.Itturnsintotoday’s“advertising”.Itsconnotationenrichedwiththedevelopingofthesocialeconomyandthe
5、extensionenlarged.Untilnow,therearemanyvariousviewsaboutthedefinitionofadvertisement.thefamousAmericanmarketingassociation(AMA)①gavesuchdefinition:Advertisingisthenon-personalcommunicationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthrou
6、ghthevariousmedia.Thisparagraphhaspointedoutsomeessentialfeaturesoftheadvertisement:⑴Itisanon-individual,oracommunicationbetweentheindividualandtheindividual,butaimsatsomespecialcommunitiesorthewholepublic.吉林华桥外国语学院毕业论文用纸⑵Itisusuallypaidbyadvertiser.⑶Itsessenceispersuading.⑷Theconten
7、tofadvertisingalwayscontainssomerelatedproductsandservices,alsosomesalespromotionandsomeideasofpromotes.⑸Itcanusedifferentkindsofnewsmedia.2.1DefinitionandClassificationofRhetoricWhatisrhetoric?Therhetoricissuchaprocessthataccordingtothecertainaimtochoosethelanguagematerialcarefully.
8、Whateverword
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