英语论文广告英语的修辞及其应用

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1、.吉林华侨外国语学院毕业论文AnalysisoftheRhetoricandItsApplicationinAdvertisingEnglishExcellentadvertisinglanguageisthekeypointofasuccessfulEnglishadvertising.Inordertotransmitthecorrectsalesinformation,arousethecustomers’interestingandpurchasedesire,therhetoricisveryimportantinEnglishadvertising.It

2、notonlycouldhelppeopletoappreciatethesplendidadvertisingandthoroughlyunderstandthemysteriousofitslanguage,bringtheconvenienceandthepleasuretoourlife,butalsoishelpfultostudyandmasteryofEnglish.MasteringofthecharacteristicofEnglishadvertisingisgoodforknowtheculture，thevaluesandthesocialc

3、ustomoftheEnglish-speakingcounties.Itgivesourcountryproductspublicitytoothercountriesandpromptstheproductstotakepossessionofinternationalmarket.IAdvertisingandRhetoric2.1DefinitionofAdvertisingAdvertising,originatingfromaLatinword“adverture”,meansattractone’sattention.Thenitsmeaningcha

4、ngedintocausingsomebodypayattentiontosomething.Lateritextendsthemeaningasmakingeverybodytoknowsomething.Withthedevelopingofthebusinessactivity,“advertising”hasbeenaddedsomenewmeanings.Itturnsintotoday’s“advertising”.Itsconnotationenrichedwiththedevelopingofthesocialeconomyandtheextensi

5、onenlarged.Untilnow,therearemanyvariousviewsaboutthedefinitionofadvertisement.thefamousAmericanmarketingassociation(AMA)①gavesuchdefinition：Advertisingisthenon-personalcommunicationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevari

6、ousmedia.Thisparagraphhaspointedoutsomeessentialfeaturesoftheadvertisement:原创英语毕业论文请咨询QQ253771735⑴Itisanon-individual,oracommunicationbetweentheindividualandthe...individual,butaimsatsomespecialcommunitiesorthewholepublic.⑵Itisusuallypaidbyadvertiser.⑶Itsessenceispersuading.⑷Thecontent

7、ofadvertisingalwayscontainssomerelatedproductsandservices,alsosomesalespromotionandsomeideasofpromotes.⑸Itcanusedifferentkindsofnewsmedia.2.1DefinitionandClassificationofRhetoricWhatisrhetoric?Therhetoricissuchaprocessthataccordingtothecertainaimtochoosethelanguagematerialcarefully.W