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1、成绩华东交通大学毕业论文英文题目:OntheStrategiesofAdvertisingTranslation中文题目:广告翻译的基本策略学院:外国语学院专业:英语班级:2008英语双学位2学生姓名:学号:20080980010226指导教师:完成日期:2010年12月20日AbstractInmodernsociety,advertising,astheembodimentofcommerce,isbecominganimportantpartofourdailylife.Notonlyisitsupposedtobeappealing,itisalsouse
2、dasatoolformanufacturerstoimprovetheirproducts’marketability.Withglobalizationaccelerating,moreandmorebusinessesofalltypesareoperatinginternationallyinvariousways.Withchina’saccessiontotheWTOtherehasbeenadramaticincreaseinthenumberofChineseenterprisesandproductsflowingintotheinternati
3、onalmarketwhileatthesametimetheincreasedtransparencyandadvantagesthatWTOmembershipconfershaveusheredinanewseaofforeigngoodsintoourdomesticmarket.Tosurviveinthefierceglobalmarket,theyhavetomakealotofpromotionsfortheirproductsinforeignmarkets.Inthissituation,advertisementtranslationisin
4、creasinglyshowingitsimportance.However,inallnationalmarkets,particularlyinChina,unsatisfyingtranslationisappearinginmediaeverandagain,whichnotonlymeansfinancialloss,butalsoimpairsthepublicimageofmanufacturersaswell.Hence,itbecomesanurgenttaskforthosedevotedtotranslationpracticetoseeka
5、suitabletheoryforguidance.Therefore,thisthesiswilltalkabouttheadvertisingEnglishanditstranslation.Firstofall,Iwilltalkaboutthepurposeandsignificanceofthestudy,itincludestheimportanceoftheadvertising,then,Iwilltalkaboutthedimensionsofadvertisingand,inthispartIwilltakeabriefintroduction
6、toadvertisingandthedefinitionofadvertising.Inchapter3Iwillpresentabriefintroductiontofunctionalequivalence,itincludesitsbackgroundanddefinition.Then,Iwillgivesomeexamplesofsemanticequivalence,andanalysetheseexamples.Chapter4isthemostimportantpartofthisthesis,inthischapterIwilltalkabou
7、tthebasicstrategiesofadvertisingtranslation,butfirstofallIhavetowriteaboutthecharacterofadvertising,thenIwillpresentseveralstrategiestotranslatetheadverting.Thesestrategiesareasfollowing:literaltranslation,freetranslation,adaptivetranslation,associativetransliteration.Keywords:adverti
8、sing,
