一个emba学员的创业案例

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1、3．Tostartallenterpriseisadynamicprocessofcreatingcumulativewealth，ofwhichtheproductsandservicesarenotnecessarilyneworuniquebutthevalueisinputbyentrepreneursaUocatingthenecessaryskillsandresourcesobtained．4．Ifinnovationiscatchingtheopportunity,thefundamentalguaranteeofenterpriseexistenceanddevelopm

2、entistheperfectcombinationofsystematicoperationandcorecompetencyandinnovation．Yetthemostchallengingpointisthatthecombinationalwaysproducesbothconflictandharmony．5．Enterpriseisaprocessofcreatingvalue．Thevalueofthenewthingismeaningfulnotonlyforentrepreneursbutalsoforcustomers(eithersavingcostoraddin

3、gvalue)，ofwhichthecoreistogetreturnbycreatingcustomer-acknowledgedvalue．6．EffectiveresourcescanbereanangedorreaUocatedinfinitely,whichisthebasisofvalueinnovationenablingincreaseofmarginalreturn．7．ThefiveforcesinPorter’SFiveForcesanalysisandthegovernmentasthesixthforcewillgreatlyinfluenceenterprise

4、existence．EnterprisesCallexistanddeveloponlyifthereisharmonyandconvergencebetweeninternalandexternalenvironment．8．Inthecateringindustrywort，henteringwhilewithfiercecompetition，theapplicationofPorter’sgeneralstrategycallavoidthedeathtrapofcompetition，whilethedifferencestrategymaygiveenterprisesbett

5、erchanceofwinning．9．Thecharactersofsuccessfulentrepreneursaretheabilitiesofobservingorcatchingopportunitiesandmaterializingmarketopportunityintobigfinancialachievementthrougheffectivemarketingand．financialbudgeting．·Thefinancial·budgetcanshowafullpicturetothestarters：Whentheorganizationobtainscapi

6、tal?Howmuch．capital?WherethecapitaliStobcinvested?Howaboutthefuturefmancmlconditionofthe3c唧any?Thebudgetcontr。lprovidesshon_mn懈远向th瞄眦哪的avoidcapitalshortage，aco删nonestproblemfornewente叩nses·Thepaperisbasedontherealcaseofenterprisingdu血g也eEMBAstlldv’demonstratingtheprocessofanewenterprisefromoPPortl

7、mlt)，formationtOcare柚strategicanalysis，fromcompletebuslnessplantoresourcesacquisition，fromstrategyexecutionto呲aldynamlcmanagement?andrestoringanauthenticandp．anoramicplcmreot锄enterprisestarteraIldhisnewbusiness．T