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1、第1单元CommunicationandCross-culturalBusinessCommunication●BarrierstoCommunication跨文化交际案例分析Case2.AforeignstudentintheU.S.wassittingbyawindowreadingabook.Sheheardsomeoneyelling“Lookout!”soshestuckherheadoutofthewindow.Justthenaboardhurtleddownfromabove,na
2、rrowlymissingher.Shelookedup,halfinangerandhalfinfright.Therewasamanontheroofdoingrepairs.”Didn’tyouhearmecall‘Lookout’?”hedemanded.”“Yes,andthat’swhatIdid,”shereplied.Page170“What’sgoingon?”GuentherLengues,anexchangestudentfromGermany,recalledhisexpe
3、riencewithritualisticgreetingswhenhereturnedtothecampusapartmenthesharedwiththreeU.S.studentsfollowinghisfirstdayofclasses.Whenoneofhisroommatessaid,“Hey,man,what’sgoingon?”hewasimpressedthattheyseemedinterestedinhowhisdayhadgoneandproceededtorecounth
4、isexperiencesinhisclassed.Nothingthestrangeexpressionsonhisroommates’faces,heasked,“DidIsaysomethingwrong?”Theythenexplainedtohim,“Whenwesay,‘hey,man,what’sgoingon?’wedon’treallywanttoknow.You’resupposedtosay,‘Notmuch,man,andwhat’sgoingonwithyou?’then
5、we’llsay,‘Notmuch.’”Page19GeorgeHallwasinBeijingattendingatradefairandlookingforanopportunitytodobusinessinChina.HehadbeenverysuccessfulinhisbusinessdealingsintheUSandpridedhimselfonhisability“togetthingsmoving.”Hisfirstdaywasgoingwell.Helookedarounda
6、tthedisplaysofsportingequipmenttogetsomeideaofwhomhemightapproach.Hewassurethathisproducts,tennisracketswithanunusualnewdesign,wouldarousesomeinterest.Ontheseconddayheapproachedthecompanywhichhefeltwouldbemostresponsivetohisproducts.Heintroducedhimsel
7、ftothegeneralmanager,aMr.Li.SincehehadreadthatChinesefindgettingdowntobusinessimmediatelytooabruptandrude,hebeganacasualconversation,eventuallyleadinguptothetopicofhisproductsandsuggestinghowMr.Li’scompanymightbenefitfromusingthem.Georgethensuggestedt
8、hathecouldarrangetogettogetherwithMr.Liandprovidemorespecificsanddocumentationonhisproducts.Mr.LirespondedinfairlygoodEnglish,“Thatwouldbeinteresting.”KnowingthathehadonlyafewdaysleftinBeijing,Georgewantedtonaildownatime.“Whencanwemeet?”askedG
