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1、第1单元CommunicationandCross-culturalBusinessCommunication●BarrierstoCommunication跨文化交际案例分析Case2.AforeignstudentintheU.S.wassittingbyawindowreadingabook.Sheheardsomeoneyelling“Lookout!”soshestuckherheadoutofthewindow.Justthenaboardhurtleddownfromabove,narrowlymissingher.She
2、lookedup,halfinangerandhalfinfright.Therewasamanontheroofdoingrepairs.”Didn’tyouhearmecall‘Lookout’?”hedemanded.”“Yes,andthat’swhatIdid,”shereplied.Page170“What’sgoingon?”GuentherLengues,anexchangestudentfromGermany,recalledhisexperiencewithritualisticgreetingswhenheretu
3、rnedtothecampusapartmenthesharedwiththreeU.S.studentsfollowinghisfirstdayofclasses.Whenoneofhisroommatessaid,“Hey,man,what’sgoingon?”hewasimpressedthattheyseemedinterestedinhowhisdayhadgoneandproceededtorecounthisexperiencesinhisclassed.Nothingthestrangeexpressionsonhisr
4、oommates’faces,heasked,“DidIsaysomethingwrong?”Theythenexplainedtohim,“Whenwesay,‘hey,man,what’sgoingon?’wedon’treallywanttoknow.You’resupposedtosay,‘Notmuch,man,andwhat’sgoingonwithyou?’thenwe’llsay,‘Notmuch.’”Page19GeorgeHallwasinBeijingattendingatradefairandlookingfor
5、anopportunitytodobusinessinChina.HehadbeenverysuccessfulinhisbusinessdealingsintheUSandpridedhimselfonhisability“togetthingsmoving.”Hisfirstdaywasgoingwell.Helookedaroundatthedisplaysofsportingequipmenttogetsomeideaofwhomhemightapproach.Hewassurethathisproducts,tennisrac
6、ketswithanunusualnewdesign,wouldarousesomeinterest.Ontheseconddayheapproachedthecompanywhichhefeltwouldbemostresponsivetohisproducts.Heintroducedhimselftothegeneralmanager,aMr.Li.SincehehadreadthatChinesefindgettingdowntobusinessimmediatelytooabruptandrude,hebeganacasual
7、conversation,eventuallyleadinguptothetopicofhisproductsandsuggestinghowMr.Li’scompanymightbenefitfromusingthem.GeorgethensuggestedthathecouldarrangetogettogetherwithMr.Liandprovidemorespecificsanddocumentationonhisproducts.Mr.LirespondedinfairlygoodEnglish,“Thatwouldbein
8、teresting.”KnowingthathehadonlyafewdaysleftinBeijing,Georgewantedtonaildownatime.“Whencanwemeet?”askedG
