资源描述：
《emba大纲对应案例》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、第1单元CommunicationandCross-culturalBusinessCommunication●BarrierstoCommunication跨文化交际案例分析Case2.AforeignstudentintheU.S.wassittingbyawindowreadingabook.Sheheardsomeoneyelling“Lookout!”soshestuckherheadoutofthewindow.Justthenaboardhurtleddownfromabove,narrowlymiss
2、ingher.Shelookedup,halfinangerandhalfinfright.Therewasamanontheroofdoingrepairs.”Didn’tyouhearmecall‘Lookout’?”hedemanded.”“Yes,andthat’swhatIdid,”shereplied.Page170“What’sgoingon?”GuentherLengues,anexchangestudentfromGermany,recalledhisexperiencewithritualisti
3、cgreetingswhenhereturnedtothecampusapartmenthesharedwiththreeU.S.studentsfollowinghisfirstdayofclasses.Whenoneofhisroommatessaid,“Hey,man,what’sgoingon?”hewasimpressedthattheyseemedinterestedinhowhisdayhadgoneandproceededtorecounthisexperiencesinhisclassed.Noth
4、ingthestrangeexpressionsonhisroommates’faces,heasked,“DidIsaysomethingwrong?”Theythenexplainedtohim,“Whenwesay,‘hey,man,what’sgoingon?’wedon’treallywanttoknow.You’resupposedtosay,‘Notmuch,man,andwhat’sgoingonwithyou?’thenwe’llsay,‘Notmuch.’”Page19GeorgeHallwasi
5、nBeijingattendingatradefairandlookingforanopportunitytodobusinessinChina.HehadbeenverysuccessfulinhisbusinessdealingsintheUSandpridedhimselfonhisability“togetthingsmoving.”Hisfirstdaywasgoingwell.Helookedaroundatthedisplaysofsportingequipmenttogetsomeideaofwhom
6、hemightapproach.Hewassurethathisproducts,tennisracketswithanunusualnewdesign,wouldarousesomeinterest.Ontheseconddayheapproachedthecompanywhichhefeltwouldbemostresponsivetohisproducts.Heintroducedhimselftothegeneralmanager,aMr.Li.SincehehadreadthatChinesefindget
7、tingdowntobusinessimmediatelytooabruptandrude,hebeganacasualconversation,eventuallyleadinguptothetopicofhisproductsandsuggestinghowMr.Li’scompanymightbenefitfromusingthem.GeorgethensuggestedthathecouldarrangetogettogetherwithMr.Liandprovidemorespecificsanddocum
8、entationonhisproducts.Mr.LirespondedinfairlygoodEnglish,“Thatwouldbeinteresting.”KnowingthathehadonlyafewdaysleftinBeijing,Georgewantedtonaildownatime.“Whencanwemeet?”askedG
