茶叶市场及营销策略——基于怡清源公司的研究

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1、分类号：密级：HUAZHONGAGRICULTURALUNIVERSITY硕士学位论文MASTER’SDEGREEDISSERTATION茶叶市场及营销策略——基于怡清源公司的研究TEAMARKETINGANDMARKETINGSTRATEGY-BASEDONTHERESEARCHOFYIQINGYUANCOMPANY研究生：孙思CANDIDATE:SUNSI学号：2015306120151STUDENTNO.专业：工商管理MAJOR:BUSINESSADMINSTRATION导师：朱再清教授SUPERVISOR:PROFESSORZHUZAIQING中国武汉WUHAN，CHINA二○一八年六

2、月June,2018华中农业大学硕士学位论文茶叶市场及营销策略——基于怡清源公司的研究TEAMARKETINGANDMARKETINGSTRATEGY-BASEDONTHERESEARCHOFYIQINGYUANCOMPANY研究生:孙思学号:2015306120151指导教师:朱再清教授学位类型:工商管理硕士领域：内部控制结构要素华中农业大学经济管理学院中国 ∙ 武汉CollegeofEconomyandManagementHuaZhongAgriculturalUniversityWuhan,China茶叶市场及营销策略——基于怡清源公司的研究目录摘要···················

3、···········································································IAbstract·························································································II1.绪论·························································································11.1研究的背景、目的及意义·················

4、·······································11.1.1课题背景·····································································11.1.2研究目的及意义····························································21.2文献综述·············································································31.2.1国内研究动态············

5、····················································31.2.2国外研究动态································································61.2.3简要评述·····································································81.3研究内容·············································································81.4研究方法

6、与技术路线图···························································81.5概念界定·············································································91.5.1茶叶市场营销································································91.5.24p营销策略······························································

7、····91.5.3企业微宏观环境分析·······················································91.5.4网络营销·····································································111.6研究重点及创新点··································