中怡数宽科技苏州有限公司市场营销策略研究

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1、北京交通大学硕士学位论文中怡数宽科技（苏州）有限公司市场营销策略研究姓名：曾路申请学位级别：硕士专业：工商管理指导教师：张梅青20070601北京交通大学专业硕士论文AbstractRoutermarketofChinaStartsin2005toenterthematurestage，theoverallmarketsalesquantitybytwofigureratesofincrementhighspeedgrowths，andthesalesincomerateofincrementalsobr

2、okethrough10％criticaljunction．Lookfromthemarketmechanismthat,thetelecommunicationoperationbusinessmarketandtheenterprisenetworkmarketpresentstheencouragingphenomenonwhichadvancesinunison．Inthehi．ghendmarket,theChinesetelecommunicationCN2networkconstructio

3、naswellastheChinaNethasprovidedtheenormouspropellingforceforthemarket；Intheendmarke4professionandSOoneducation,government，financeenterprisenetworkconstructiondevelopmentisrapid,becomesbesidestheoperationbusinessanotherbigmarketluminescentspot．Moreover,the

4、smallandmedium-sizedenterpriseandthefamilymarketalsodisplaysnotvulgarly,hasprovidedtheformidableimpellingforcefortheentireroutermarketdevelopment．Themarketcompetitionalsograduallyentersthesuperheating；DWnctisfacingthemoreandmoreintensematuremarketcompetit

5、ioninthemarket．ThisarticlehascarriedOlltheanalysistoroutermarketdevelopmentpresentsituation,simultaneouslyhasstudiedtheroutermarketpresentsituation，thetrendofdevelopmentandthecompetitionshape．SimultaneouslyintroducedDWnetcompanyoperationcondition，hasanaly

6、zedeachkindofquestionwhichthecompanycurrentfae．s．InCal曙iesontheanalysisafterthebasiccondition,usestheSWOTanalysistool,tocorrelationinformationandSOOninternalandextemal'sresources,marketopportunitycarriesonthesystemtheanalysis．Inanalysisfoundation,basedont

7、oroutermarketanticipateddevelopment,dominatesDWnctcompanyinternalandexternalresources，theadjustmentproductstrategy,thepricestrategy,thedevelopmentmarketingchannel，aimsatthemarketsituation,promotesthenewmarketingplan．Keyword：Marketanalysismarketingstrategy

8、competitionsituationmarketingmix致谢两年紧张而又充实的学习生活即将结束，在这里，我真挚的感谢老师们两年多来的悉心教诲。要特别感谢我的指导老师张梅青副教授，张导教学和科研工作十分繁忙，但仍在百忙之中，对我关怀备至，对本文的选题、架构、审稿和定稿，给予了悉心的指导和帮助。在此向尊敬的导师表示崇高的敬意和感谢。同时，也要感谢我的同学们，感谢他们学习期间各个方面的真诚帮助。最后，我对我在中怡数宽的同事和