欢迎来到天天文库
浏览记录
ID:36477572
大小:1.83 MB
页数:46页
时间:2019-05-11
《中怡数宽科技苏州有限公司市场营销策略研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、北京交通大学硕士学位论文中怡数宽科技(苏州)有限公司市场营销策略研究姓名:曾路申请学位级别:硕士专业:工商管理指导教师:张梅青20070601北京交通大学专业硕士论文AbstractRoutermarketofChinaStartsin2005toenterthematurestage,theoverallmarketsalesquantitybytwofigureratesofincrementhighspeedgrowths,andthesalesincomerateofincrementalsobr
2、okethrough10%criticaljunction.Lookfromthemarketmechanismthat,thetelecommunicationoperationbusinessmarketandtheenterprisenetworkmarketpresentstheencouragingphenomenonwhichadvancesinunison.Inthehi.ghendmarket,theChinesetelecommunicationCN2networkconstructio
3、naswellastheChinaNethasprovidedtheenormouspropellingforceforthemarket;Intheendmarke4professionandSOoneducation,government,financeenterprisenetworkconstructiondevelopmentisrapid,becomesbesidestheoperationbusinessanotherbigmarketluminescentspot.Moreover,the
4、smallandmedium-sizedenterpriseandthefamilymarketalsodisplaysnotvulgarly,hasprovidedtheformidableimpellingforcefortheentireroutermarketdevelopment.Themarketcompetitionalsograduallyentersthesuperheating;DWnctisfacingthemoreandmoreintensematuremarketcompetit
5、ioninthemarket.ThisarticlehascarriedOlltheanalysistoroutermarketdevelopmentpresentsituation,simultaneouslyhasstudiedtheroutermarketpresentsituation,thetrendofdevelopmentandthecompetitionshape.SimultaneouslyintroducedDWnetcompanyoperationcondition,hasanaly
6、zedeachkindofquestionwhichthecompanycurrentfae.s.InCal曙iesontheanalysisafterthebasiccondition,usestheSWOTanalysistool,tocorrelationinformationandSOOninternalandextemal'sresources,marketopportunitycarriesonthesystemtheanalysis.Inanalysisfoundation,basedont
7、oroutermarketanticipateddevelopment,dominatesDWnctcompanyinternalandexternalresources,theadjustmentproductstrategy,thepricestrategy,thedevelopmentmarketingchannel,aimsatthemarketsituation,promotesthenewmarketingplan.Keyword:Marketanalysismarketingstrategy
8、competitionsituationmarketingmix致谢两年紧张而又充实的学习生活即将结束,在这里,我真挚的感谢老师们两年多来的悉心教诲。要特别感谢我的指导老师张梅青副教授,张导教学和科研工作十分繁忙,但仍在百忙之中,对我关怀备至,对本文的选题、架构、审稿和定稿,给予了悉心的指导和帮助。在此向尊敬的导师表示崇高的敬意和感谢。同时,也要感谢我的同学们,感谢他们学习期间各个方面的真诚帮助。最后,我对我在中怡数宽的同事和
此文档下载收益归作者所有