2、业实施战略的具体环境条件。本文遵从由个性推及到共性，透过现象分析本质，坚持理论联系实际的原则，综合考虑企业实际情况和现实环境条件。按步骤，按阶段，按具体情况，紧跟M企业特点，分析营销策略的制定一般方法和具体方案。关键词：营销策略；饮料；消费者行为xxx大学毕业论文Abstract Marketing strategyisanimportantpartof theenterpriseimplementationofthestrategicplan, isanimportant linkintheenterprisemanagement. In ourcountryen
3、terprisechange process fromproductionconcepttomarketingconcept, marketinghasbeenraisedto a hithertounknown height. Numeroussuccessstoriestellus, todevelopanappropriatemarketingstrategy, thebestuseof thefunctionsofmarketing, focusingonmarketinginnovationunderactualconditions, becomeeach
4、 enterpriseespecially mustface thechallengeof thelimitedresourcesof smallandmediumenterprises.Marketingtheory, strategicmanagementtheory isthemaintoolinthispaper usingthe theoryof environmentalconditions, the realisticbackgroundofthedomesticbeveragemarket asastrategyforMenterprises. In
5、thispaper,followed by personality extendstothe general, throughthephenomenaofnature, adhereto theprincipleoflinkingtheorywithpractice, consideringtheactualsituationofenterprisesand realisticconditions. Stepbystep, stagebystage, accordingtothespecificsituation, followedbyMenterprises, a
