“月嫂阿花”微信平台品牌传播策略的研究

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1、formeranalysis.Thelastpartmakesconclusionofthewholeresearchandtheshortageoftheresearch.KEYWORDS:WeChat,Wemedia,brandcommunication,infant&momE-commerce,YuesaoAhua.万方数据目录第1章绪论............................................................................................................................

2、.................11.1研究背景及选题意义...............................................................................................................11.1.1研究背景.........................................................................................................................11.1.2选题意义...............

3、..........................................................................................................11.2研究目的以及研究方法............................................................................................................21.2.1研究目的...........................................................

4、..............................................................21.2.2研究方法.........................................................................................................................21.3文章框架图...............................................................................................

5、.................................2第2章论文理论基础.............................................................................................................................42.1品牌传播理论.......................................................................................................................

6、....42.1.1品牌.................................................................................................................................42.1.2品牌传播.........................................................................................................................52.1.3品牌社区...............

7、..........................................................................................................62.2整合营销传播理论....................................................................................................