基于使用与满足理论的大学生微信使用的研究

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1、AbstractAbstractBasedontheUsesandGratificationTheoryastheframework,IinvestigatedWeChatbehaviorofcollegestudentsgroupbyusingquestionnaire.Themainideasofthisstudyareasfollows:investigatetheneeds/analysissatisfactionforms/findtheproblem/counterplanning.ThepaperstartedwiththeintroductionofWeChatundert

2、hebackgroundofthemobileInternet.tolaythefoundationforthewholeresearch,IdiscussedthecharacteristicsofWeChatfromfourlevels:platform,content,media,audience.Firstofall,IanalyzedSocial,emotional,individualdevelopmentneedsofthecollegestudentsWeChatuserbasedondata.Onthesecond,Iexplaineditssatisfaction,an

3、dsomeimpactcausedbytheusingbehavior.Intheend,Iputforwardrelatedsuggestionsfromthreeangleswhitchareproductitself,users,andthepolicymakers,inordertohelptheimprovementoftheinstantmessagingproducts,toguidethecorrectuseofWeChat,tohelpthegovernmentagenciesimprovetheserviceskillsbyusingnewmedia.KeywordsU

4、sesandGratificationCollegestudentsWeChatII目录目录绪论······························································································································1一研究对象····················································································································1二

5、研究意义和创新点····································································································1三微信及相关即时通讯工具研究现状·········································································2第1章微信及其传播特点························································································

6、········51.1移动社交网络的特点和发展···················································································51.2移动互联网背景下微信···························································································51.3微信传播特点············································································

7、·······························61.3.1传播内容分析····································································································61.3.2载体平台分析·························································