资源描述：
《微博客的传播功能的研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、AbstractWiththerapiddevelopmentofsocietyandeconomyandcontinuousinnovationofInternettechnology,thenumberofnetworkusergrowsfast.Theimpactofnetworkcanbeseenineveryaspectofourlives.Micro-blogonlytakesfourteenmonthstoachievegreatcommunicationeffects.Applyingconcernedtheoriesincommunication,ps
2、ychologyandotherdomains,takingfocusincidentsappearedonSinaWeibo(aChinesemicro-bloggingwebsite)ascasestudy,thisarticletrulypresentsmicro-blog’scharmanditscommunicationfunctions.Meanwhile,byrevealingmicro-blog’snegativesides,suchasviolenceontheInternetandrumor-spreading,wetrytofindreasonab
3、leregulationstrategiestominimizethesedamagesfromthreeaspects,society,mediaandnetizen.Bytheresearchofthisthesis,weintendtoimprovemicro-blog’sability,asasocialmedia,tocollectandreflectpublicsentiments.Therefore,micro-blogcanbetterguidepublicopinionandenhanceitssupervision.Thisarticlealsoin
4、tendstobetterachievemicro-blog’sinteractiveessence,buildinganindividuals’platformforsocialexpressionandafavorablepublicopinionatmosphere.Thisresearchlooksintomicro-blogfromasocialmediaangleandgeneralizesSinaWeibo’srise,rapidgrowthanditsfunctionsthoroughly.SinaWeiboprovidesanimpetusforChi
5、nesemicro-blog’sdevelopment,thereforeignitesaso-called‘minorrevolution’inmedia.Thisarticlethoroughlyexplainsmicro-blog’scommunicationfunction,intendingtomaximizemicro-blog’spositivefunctions.Keywords:micro-blog,function,SinaWeiboII目录摘要.....................................................
6、......IAbstract...........................................................II目录.........................................................III引言...........................................................11绪论..........................................................21.1研究背景...................
7、...................................21.2国内外研究综述................................................41．2．1关于微博客的相关研究.....................................41．2．2传播功能的相关研究......................................71．2．3微博客的传播功能的相关研究..............................81．2．4已有研究的小结和不足.......
