资源描述:
《微博的传播功能的研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、摘要摘要2010年是国内微博元年,微博给我们生活带来众多欣喜和变化,它是一种可以使用多渠道登陆,包括手机、IM即时工具、网站Web等发布和传播信息的新媒体,其强大的互动性、开放性、即时性以及传播者的草根性使得其在数年时间便风靡全球。本篇论文从微博国内外的发展现状和定义入手,分析微博信息传播的特征和过程,并总结出微博的信息传播模式——微博的“自我把关”传播模式,微博的自我把关的特性与微博的传播功能及副作用息息相关。微博传播功能中的正面作用是值得肯定的,但是微博传播所带来的副作用,会给社会和人民生活带来了消极影响,为应对这些不利的影响,笔者提出了应对微博传播功能副作用的对策:必须要加强虚假信息
2、的监测和预警,加快推行网络实名制,并从提高网络平台技术、加强法制建设、加强社会引导作用和提高个人知识水平等方面,来处理微博传播给社会和个人带来的副作用。关键词:微博信息传播模式传播功能IAbstractABSTRACT2010,firstyearofMicro-BloginChina,hasbroughtmuchjoyandmanychangesforourdailylife.Micro-Blogisanewkindofnetworkmedia,whichcanbemulti-channelloggingin,includingcellphone,IMinstanttools,websit
3、e,etc.Micro-Blog,foritspowerfulinteractivity,openness,instantaneityandthegrassrootsofcommunicators,hasbecomeaworldwidecrazeafteritsappearanceafewyearsago.Inthisthesis,thedefinitionofMicro-Bloganditsdevelopmentstatuswerepresentedfirstly,thenthefeaturesandprocessesofinformationcommunicationwereanaly
4、zed,andtheinformationcommunicationmodeofMicro-Blog,thatis,self-checkcommunicationmodewasconcludedlastly.Theself-checkcommunicationmodeofMicroBlogiscloselyrelatedtoitscommunicationfunctionsandnegativeimpacts.ThoughthepositiveeffectsofMicro-Blogareworthyofbeingaffirmative,theoppositefacehasbroughtmu
5、chpassiveinfluencetoourdailylife.ToreducetheunfavorableinfluenceofMicro-Blog,thecountermeasurewasputforwardasfollowings.Supervisionandearly-warningoftheillusiveinformationmustbestrengthened,andpushthenetworkrealnamemechanismsquickly,improvethetechnologiesofnetworkplatform,enforcethelegalsystemIII广
6、西师范学院硕士学位论文establishment,highlightthesocialguideandimprovetheknowledgeoffolks.Iftheabovemeasurementsweretaken,thedisadvantagesofMicro-Blogwouldbeeasedoravoided.KEYWORDS:Micro-BlogInformationcommunicationmodeCommunicationfunctionIV目录目录摘要..............................................................
7、.......................................................IABSTRACT........................................................................................................III目录.......................................