微博的传播功能的研究——从社会功能理论角度

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1、重庆工商大学硕士学位论文Abs仃actThemicro-blogisanewmediaformmakingcontentproduction，processingandsharingwithothersthroughtheterminalssuchasmobilephones，computers，tabletPCsbytheusers．Thisarticleisbeginning、析tlltheoriginanddevelopmentofthemicro-blogcommunication．Ithassummedupthecharacteristicsofthe

2、micro—blogcommunicationbycombingtheconceptofmicro—bloganditsdevelopmentinboththedomesticandforeignareas．Italsoanalysesthefactorsandcommunicationprocessesofthemicro-blog，tryingtoproposethecommunicationmodesofthemicro—blog．Anditdiscussesthegreattransformofthetraditionalcommunicationmod

3、etakingbythemicro-blogcommunication，aswellastheinheritanceanddevelopmentofthesocialfunctiontheoryandthenegativefunctionsofthemicro—blogcommunication，pointingoutthesocialimpactsbythemicro-blog．Then，itisanalysingthesocialfunctiontheoryanditsrepresentativetheoriessuchasLasswell’SThreeFu

4、nctions，Wright’SFourFunctions，LazarsfeldandMerton’SConceptionoftheSocialFunction，LippmannandMerton'sImplicitFunctionTheory,Schramm’SConceptionoftheSocialFunction．Andthisarticlepointsoutthattoanalysethemicro-blogbyusingtheSocialFunctionTheoryisreasonable，feasibleandmeaningful．Finally,

5、itproposesfoursocialfunctionsofthemicro-bloginthecontextoftheinternet，whichisincludingfunctioninfocus，functioninsocialandself-expression，functioninentertainmentandfunctioninsocialadvocacycomfortcombiningthespecificcasesofthemicro—blogcommunication．Thisarticlehasexpoundedthemicro-blog

6、communicationsystematically．TheauthorhopesthatthepaperCanprovidereferencesandexamplestotheresearchoftherelatedfields．Keywords：micro·blogcommunication；SocialFunctionTheory；functioninfocus；functioninsocialandself-expression；functioninentertainment；functioninsocialadvocacycomfortII重庆工商大

7、学硕7士学’．位论文I笪曼量量量皇量量鼻皇曼量量曼皇舅量量笪曼量曼笪曼量曼曼曼鼻曼曼曼曼曹皇曼皇阜曼曼曼曼量曼量量曼量量曼量皇曼量第一章．绪论。●●，·第一节本文的研究背景．．-‘··每一种新媒介的产生与运用，都宣告了我们进入二个新的时代。”著名传播’学者麦克卢汉说。微博的出现，预示着一场传播的革命正在发生，一个全新的媒介时代已经到来。2006年，2006年，博客技术的先驱blogger．com的创始人埃文喊廉姆斯(EvanWilliams)创建的新兴公司obvious推出了大围脖(即twitter)服务。随着国外社交网站twitter在微博客服务领域的有价值探

8、索，人们开始了解到微博这