平衡计分卡在中小型企业应用研究——以ud公司为例

平衡计分卡在中小型企业应用研究——以ud公司为例

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时间:2019-02-24

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1、StudyonhowtoapplytheBalancedScorecardofsmallbusiness——TakeUDCorporationForExampleGraduate:Calze—kunSupervisor:QiXiao-yanSoutheastUniversityAbstractAlongwiththeglobaleconomyswiftandviolentdevelopmentaswell船themarketeconomyunceasingdeepening,theexternalenvi

2、ronmentandinternalconditionwhichChineseEmerprisefacedhasallhadthehugechange.Lookedfromexteriorthat,thegovernmentmanagesthefunctiontotransform,thecapitalmarketdevelopment,thecreditideaenhances,thecompetitionintensely,thecustomerexpecteddaybydaygrowsdaybyda

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4、needstowanttoadaptthiskindofchange.obtainsthesmallspaceinthemarket,mustestablishasetcomprehensively,thescienceachievementappraisalsystem,bycarriesontheeffectivemanagementtoenterprisealllevelsoforganizationsandstaffsbehavior,guaranteestheenterprisestrategy

5、thesmoothexecutionandthestrategictargetrealization.Themassivesmallandmedium—sizedenterprisesafterexl)erienceperiodoftimethefastgrowth,fallsintodifficultpositionwhichthegrowthstagnates.evengrowsthedefeat.n蛇presentpaperthroughutilizesthebalanceideabranchcus

6、tomsstationmanagementsystemmanagementsystemtotheUDCorporationthiskindofmodelsmallbusinessthepracticeanalysis,inviewofthesmallbusinessachievementsmanagememandthestrategicdevelopmentquestion,throughgrowstothesmallbusinessbalancesrelationalthel'esearch,tothe

7、smallbusine嚣faSt,growscontinuallyproposesthebalancegrowthcountermeasure.ThepaperfirsthaScarriedonthebriefreviewtothebalanceideabranchcustomsstationtheory.WetracedthebalancetofigureoutthescoretheoriginandtheevolutionwhichKarththought,andinsummarizedinthefo

8、undationwhichthepredeces∞rstudied,proposedthepreSempaperfesearchdesign.Secondchapterisbalancestheproductbranchcustomsstationandtheachievememappraisalsystem.ThispartinsummarizesintheWesternachievementIIappraisalsyste

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