平衡计分卡在中小型企业应用研究——以ud公司为例

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1、StudyonhowtoapplytheBalancedScorecardofsmallbusiness——TakeUDCorporationForExampleGraduate：Calze—kunSupervisor：QiXiao-yanSoutheastUniversityAbstractAlongwiththeglobaleconomyswiftandviolentdevelopmentaswell船themarketeconomyunceasingdeepening，theexternalenvi

2、ronmentandinternalconditionwhichChineseEmerprisefacedhasallhadthehugechange．Lookedfromexteriorthat,thegovernmentmanagesthefunctiontotransform，thecapitalmarketdevelopment，thecreditideaenhances，thecompetitionintensely,thecustomerexpecteddaybydaygrowsdaybyda

3、y,strengthensunceasinglywiththeinternationalorganization'scooperation：Lookedfromtheinteriorthat,theenterpriseisfacingthetransformationmanagementmechanism，theenhancementmanagementlevelinordertoformulatetheclearstrategyandthesuccessimplementsit．neenterprise

4、needstowanttoadaptthiskindofchange．obtainsthesmallspaceinthemarket，mustestablishasetcomprehensively,thescienceachievementappraisalsystem，bycarriesontheeffectivemanagementtoenterprisealllevelsoforganizationsandstaffsbehavior,guaranteestheenterprisestrategy

5、thesmoothexecutionandthestrategictargetrealization．Themassivesmallandmedium—sizedenterprisesafterexl)erienceperiodoftimethefastgrowth,fallsintodifficultpositionwhichthegrowthstagnates．evengrowsthedefeat．n蛇presentpaperthroughutilizesthebalanceideabranchcus

6、tomsstationmanagementsystemmanagementsystemtotheUDCorporationthiskindofmodelsmallbusinessthepracticeanalysis，inviewofthesmallbusinessachievementsmanagememandthestrategicdevelopmentquestion,throughgrowstothesmallbusinessbalancesrelationalthel'esearch,tothe

7、smallbusine嚣faSt,growscontinuallyproposesthebalancegrowthcountermeasure．ThepaperfirsthaScarriedonthebriefreviewtothebalanceideabranchcustomsstationtheory．WetracedthebalancetofigureoutthescoretheoriginandtheevolutionwhichKarththought,andinsummarizedinthefo

8、undationwhichthepredeces∞rstudied，proposedthepreSempaperfesearchdesign．Secondchapterisbalancestheproductbranchcustomsstationandtheachievememappraisalsystem．ThispartinsummarizesintheWesternachievementIIappraisalsyste