双边市场理论视角下的视频网站定价策略研究

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1、双边市场理论视角下的视频网站定价策略研究目录目录············································································································……I摘要·······································································································……nlAbstract····························

2、········································································……IV第1章绪论········································，··································，··················……11.1研究背景······················································································……11.1.1现

3、实背景···················································································……11.1.2理论背景··················································································……21.2问题的提出··················································································……31.3研

4、究意义······················································································……41.3.1理论意义················································································……41.3.2实践意义················································································……51.4研

5、究方案设计··············································································……51.4.1研究内容··················································································……51.4.2研究难点及解决方法·······························································……6第2章双边市场综述···········

6、···································································……72.1双边市场介绍·············································································.……72.1.1双边市场的定义······································································……72.1.2双边市场的特征·······················

7、···············································……72.1.3双边市场平台的分类································································……82.2双边市场理论文献综述·····························································……102.2.1双边市场理论国外文献综述···············································……102.2

8、.1.1平台定价策略研究····························