雅戈尔品牌管理分析

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1、YOUNGORBRANDMANAGEMENTRESEARCHABSTRACTAlongwiththebrandcompetitiontimearrival，thebrandoneselfbecomesonenewlanguagetoentereveryone，buttheinternationalbrandhadsurmountedthenationalculturebarrier,isattractingtheglobalconsumerbyitsuniquebrandcharm．Theopeningandthecompetitionworld，fromthecerta

2、insignificancesaidisthebrandworld．Ourcountryclothingprofessionhaspassedthrough20formanyyearsreformandopenpolicy，theproductionscale，theproductiontechnology，thedressdesigningwaterequalityallhasabiggerenhancement,speciallyrecentlytwoyears，alongwithourcountryWorldTradeOrganization’Sjoining，th

3、eclothingprofessiondevelopmentstepobviouslyspeedup，theclothingmarketscale，thelevelrisetoanewstair．Atthesametime，ourcountryclothingprofessionbelongstotheeverydayuseconsumableprofession,entersthebarrierlowly,marketconcentrationdegreelow，productdifferencedegreelow，atpresentstillpausedinthema

4、nufacturingindustrystage，theclothingmarketcompetitionisintense．Atpresentourcountryclothingindus町enteredthestructureadjustmentessentialstage，thefundamentalmodewhichtheprofessiongrewalreadybythequantityexpansionwhichstartedchangedthevarietyandthequalityimprovement，andfurthertoproductinnovat

5、ionandbrandcompetitiondevelopment．IntOtheYoungorbrandmanagementmacroscopicenvironmentaswellasintheclothingprofessionenvironmentanalysisfoundation，thisarticletakethedomesticandforeignbrandsmanagementresearchrelatedtheoryasthefoundation，inviewoftheYoungorbrandmanagementpractice，toitsbrandlo

6、calization，thebranddesign，thebrandoperationandthepromotion，thebrandextends，thebrandstrategymanagementconductstheresearch，carriesonthecontrastanalysiswiththedomesticandforeignclothingscompany’Sbrandmanagementpractice，proposedtheYoungorbrandmanagementmainenlightenment，hopedprovidessomemodel

7、sforourcountrymoreenterprises’brandmanagement，hastheprofittoourcountryclothingenterprise．KEYWORDS：BrandBrandManagementYoungorⅡ广西大学学位论文原创性声明和使用授权说明原创性声明本人声明：所呈交的学位论文是在导师指导下完成的，研究工作所取得的成果和相关知识产权属广西大学所有，本人保证不以其它单位为第一署名单位发表或使用本论文的研究内容。除已注明部分外，论文中不包含其他人已经发表过的研究成果，也不包含本人为