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1、AstudyonCompetitiveStrategyofTianjinDCurtain-WallDecorationEngineeringCo.,LtdAbstractWiththedevelopmentofreformandopeningtotheoutsideworld，ChineseeconomyobtainedarapiddevelopmentandChinahasbeenabigeconomicgiant,anexportgiant.Atsametime,thepeople'sstandardofli
2、vinghasbeensteadilyimproved.BehindtheChinesestandingabruptlyineconomy,thedevelopmentofChineseconstructionindustryespeciallycurtainwallindustryanditsmaterialsplayedaverysignificantrole.Itisthefavorableenvironmentthatmoreandmoreenterprisesrushedintothecurtainwa
3、llindustry,itmakesthecurtainwallindustryformanewpatternwithfullofopportunitiesandcompetition.TianjinDCurtainWallCompanyisanewlyestablishedcompanyinthecurtainwallmarket;ithastoanalyzetheenterprise'scircumstancesandre-planthecompetitivestrategyforsurvivalanddev
4、elopmentinthefiercecompetitivemarket.Basedonthetheoryofcompetitivestrategy,thethesismaincontentsareasfollows:firstly,itanalyzeDCurtainWallCompanyfsinternalconditions,anditsexternalconditions;secondlyitexploresthestrengths,weaknesses,opportunitiesandthreatsoft
5、hecompanyandthenusetheSWOTmatrixtoconstructthecompetitivealternativestrategies.Itformulatesthedevelopmentgoalofthecompany,inordertoachievethegoal,itanalyzesthreekindsofcompetitivestrategycombinedwiththecompany'sownconditionsandtheindustrycharacteristics:Low-c
6、oststrategy,differentiationstrategyandfocusstrategy.Finally,itindicatesthatDCurtainWallCompanyshouldfocusonenergy-savingcurtainwallinordertoavoidthehomogenizationcompetition.Inordertoensuretheimplementationofcompetitivestrategy,intheendofthispaperputforwardse
7、veralsuggestionssuchasenhanceservicequality,strengthentechnologicalinnovation,builduptalentteamandstrengthenfinancialcontrol.Inthispaper,theauthorresearchedtheDcurtainwallcompany'scompetitivestrategybyutilizingtheknowledgeofthestrategicmanagement.Thentheautho
8、rproposessomesuggestions,aimingatprovidingguidancesignificanceandapplicationvaluetoenhancethecompany'smarketcompetitivenessandrealizethegoalofthecompany.Keywords：curtainwall；competitivest
