衡汽集团企业文化优化设计-研究

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1、KEYWORDS:HengyangAutomobileTransportationGroupCorporation;corporateculture;statussurvey;optimaldesign;supportingmeasuresII万方数据目录摘要································································································IABSTRACT·························································

2、······························I第一章绪论·······················································································11.1本文研究背景·············································································11.2本文研究意义········································································

3、·····21.3本文研究思路与方法····································································21.3.1研究思路··············································································21.3.2研究方法··············································································31.4本文研究的主要内容·················

4、···················································4第二章企业文化相关理论和应用现状概述················································52.1企业文化理论综述·······································································52.1.1企业文化的定义·····································································52.1.2企业文

5、化的内容·····································································62.1.3企业文化的基本结构·······························································62.1.4企业文化的功能及作用····························································72.2国外研究与应用现状····················································

6、················92.3国内研究与应用现状··································································11第三章衡汽集团企业文化建设现状与环境分析·······································153.1衡汽集团简介···········································································153.2衡汽集团组织结构·····································

7、································153.3衡汽集团企业文化建设现状·························································163.3.1企业理念············································································163.3.2行为规范············································