广州房地产营销代理行业功能定位与战略-研究

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1、广州房地产营销代理行业功能定位与战略研究目录摘要……………………………………………………………………………………IABSTRACT…………………………………………………………………………II第1章绪论................................................................................................................11.1选题背景.....................................................

2、......................................................11.2研究目的和意义...............................................................................................31.3研究内容和方法...............................................................................................3第2章国内外

3、关于房地产营销代理行业研究现状................................................52.1国外研究概况...................................................................................................52.2国内研究概况...........................................................................................

4、........6第3章广州房地产营销代理行业内外部因素分析................................................83.1战略分析方法与模型.......................................................................................83.1.1企业战略.....................................................................................

5、................83.1.2战略管理.....................................................................................................83.1.3总体经营环境分析方法---PEST分析法..................................................83.1.4企业综合分析法---SWOT矩阵分析法.............................................

6、.......93.2广州房地产营销行业外部环境分析.............................................................103.2.1政治因素...................................................................................................113.2.2政策因素.................................................................

7、..................................123.2.3社会因素...................................................................................................153.2.4经济因素...................................................................................................163.3广州房地产营销行业内部环境分

8、析.............................................................163.3.1发展状况................