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ID:27220990
大小:1.97 MB
页数:60页
时间:2018-12-02
《广州房地产营销代理行业功能定位与战略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、-------目录摘要……………………………………………………………………………………IABSTRACT…………………………………………………………………………II第1章绪论................................................................................................................11.1选题背景.............................................................
2、..............................................11.2研究目的和意义...............................................................................................31.3研究内容和方法...............................................................................................3第2章国内外关于房
3、地产营销代理行业研究现状................................................52.1国外研究概况...................................................................................................52.2国内研究概况.........................................................................................
4、..........6第3章广州房地产营销代理行业内外部因素分析................................................83.1战略分析方法与模型.......................................................................................83.1.1企业战略..............................................................................
5、.......................83.1.2战略管理.....................................................................................................83.1.3总体经营环境分析方法---PEST分析法..................................................83.1.4企业综合分析法---SWOT矩阵分析法.................................
6、...................93.2广州房地产营销行业外部环境分析.............................................................103.2.1政治因素...................................................................................................113.2.2政策因素................................................
7、...................................................123.2.3社会因素...................................................................................................153.2.4经济因素................................................................................................
8、...163.3广州房地产营销行业内部环境分析.............................................................163.3.1发展状况.............................
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