广州房地产营销代理行业功能定位与战略分析

《广州房地产营销代理行业功能定位与战略分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、-------目录摘要……………………………………………………………………………………IABSTRACT…………………………………………………………………………II第1章绪论................................................................................................................11.1选题背景.............................................................

2、..............................................11.2研究目的和意义...............................................................................................31.3研究内容和方法...............................................................................................3第2章国内外关于房

3、地产营销代理行业研究现状................................................52.1国外研究概况...................................................................................................52.2国内研究概况.........................................................................................

4、..........6第3章广州房地产营销代理行业内外部因素分析................................................83.1战略分析方法与模型.......................................................................................83.1.1企业战略..............................................................................

5、.......................83.1.2战略管理.....................................................................................................83.1.3总体经营环境分析方法---PEST分析法..................................................83.1.4企业综合分析法---SWOT矩阵分析法.................................

6、...................93.2广州房地产营销行业外部环境分析.............................................................103.2.1政治因素...................................................................................................113.2.2政策因素................................................

7、...................................................123.2.3社会因素...................................................................................................153.2.4经济因素................................................................................................

8、...163.3广州房地产营销行业内部环境分析.............................................................163.3.1发展状况.............................