资源描述：
《zz酒店发展战略-研究》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。
1、AbstractWiththedevelopmentofoursocialeconomyandthecontinuousimprovementofpeople'slivingstandard,businessreception,conferenceandcateringaccommodationdemandincreasedrapidly,thestandardisalsorising,thehotelindustryisbooming.Inrecentyears,inordertomeettheconsumer
2、demandofdifferentgroupsofdifferentstandards,thehotelisalsofacingtighterpolicyguidance,includingupdatingtheintensecompetitionwithintheindustryandsupportingtechnologyfastoperatingpressure.ZZhotelisthecity'sfirstfiveStarsHotel,wasaleaderintheindustry,hasaveryhig
3、hvisibilityandrecognitioninthelocal.WiththedevelopmentofZhengzhoucityeconomyandtheadjustmentofnationalpolicy,moreandmoreinternationalhotelbrandshaveenteredthecityofZhengzhou,causedagreatercompetitivepressuretoZZhotel.Atthesametime,theZZhotelinthefaceoffiercec
4、ompetitioninthemarketfailedtoadjustthestrategy,thedevelopmentofaseveresituation.Inthispaperthestagnantstateofdevelopment,fromtheaspectsoftheanalysis,andtailoredstrategicadjustmentprograms,safeguardmeasuresfortheimplementationoftheimplementationofthestepsand,i
5、nordertosolvetheexistingproblems,tograsptheadvantages,opportunities,weaknesses,removethethreat,helptalentshowingitselfinthefiercecompetitioninthemarket,createmoretheprofitsofthebusiness,tomakeagreatercontributiontosociety.Thispaperfirstintroducesthepurposeand
6、significance,andresearchideasandmethods,andthenintroducesthedevelopmenthistoryoftheZZHotelanditscurrentoperatingconditions.ThenthroughtotheZZhotel'sinternalandexternalenvironmentanalysis,understandthepresentenvironmentandpressure.Onthisbasis,throughtheSWOTana
7、lysismethodfacingtheZZHotelandtheadvantagesanddisadvantagesofopportunitiesandchallenges,makefeasiblestrategicplanandlayasolidfoundation.AccordingtotheactualsituationofZZHotel,making"basedinHenan,radiationCentralPlains,forthecountry"vision,putforward"5320"stra
8、tegicdevelopmentplan.Fromstrengtheningthetalentconstruction,strengthen万方数据theservicemanagementandriskmanagement,revenue,detailedfeasibilitymeasuresandmethodsareprovidedfortherealizationof
