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1、-------AbstractWiththedevelopmentofoursocialeconomyandthecontinuousimprovement
ofpeople'slivingstandard,businessreception,conferenceandcatering
accommodationdemandincreasedrapidly,thestandardisalsorising,thehotel
industryisbooming.Inrecentyears,inordertomeettheconsumerdemandof
differentgroupsofdiffe
2、rentstandards,thehotelisalsofacingtighterpolicy
guidance,includingupdatingtheintensecompetitionwithintheindustryand
supportingtechnologyfastoperatingpressure.ZZhotelisthecity'sfirstfiveStarsHotel,wasaleaderintheindustry,hasa
veryhighvisibilityandrecognitioninthelocal.WiththedevelopmentofZhengzhou
ci
3、tyeconomyandtheadjustmentofnationalpolicy,moreandmoreinternational
hotelbrandshaveenteredthecityofZhengzhou,causedagreatercompetitive
pressuretoZZhotel.Atthesametime,theZZhotelinthefaceoffiercecompetition
inthemarketfailedtoadjustthestrategy,thedevelopmentofaseveresituation.In
thispaperthestagnantst
4、ateofdevelopment,fromtheaspectsoftheanalysis,and
tailoredstrategicadjustmentprograms,safeguardmeasuresfortheimplementation
oftheimplementationofthestepsand,inordertosolvetheexistingproblems,to
grasptheadvantages,opportunities,weaknesses,removethethreat,helptalent
showingitselfinthefiercecompetitioni
5、nthemarket,createmoretheprofitsofthe
business,tomakeagreatercontributiontosociety.Thispaperfirstintroducesthepurposeandsignificance,andresearchideas
andmethods,andthenintroducesthedevelopmenthistoryoftheZZHotelandits
currentoperatingconditions.ThenthroughtotheZZhotel'sinternalandexternal
environment
6、analysis,understandthepresentenvironmentandpressure.Onthis
basis,throughtheSWOTanalysismethodfacingtheZZHotelandtheadvantages
anddisadvantagesofopportunitiesandchallenges,makefeasiblestrategicplanand
layasolidfoundation.AccordingtotheactualsituationofZZHotel,making"based
inHenan,radiationCentralPlai
7、ns,forthecountry"vision,putforward"5320"
strategicdevelopmentplan.Fromstrengtheningthetalentconstruction,strengthen-----------theservicemanagementandriskmanagement,revenue,detailedfeasibilitymeasuresa
