潼南大酒店发展战略分析

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1、目录目录中文摘要英文摘要1绪论....................................................................................................................................……1Ll研究背景.............................................................................................................................……11.2研究目

2、的与意义二、二、..............................................................····.··········································……l1.3研究方法...............................................................................................................................……l1.4研究框架..........................

3、......................……，.......................................................................……22国内外相关研究理论综述及论文理论基础.......................................................……32.l战略、企业战略的概念二，..........................……，....·····，····，···················································……32

4、.2憧南大酒店发展战略的理论基础........................................................................................……32.2.1战略管理四个关键要素..…，.....................................····················································……32.2.2战略管理理论...........................................……，...............

5、................·..··...······················……33国内外酒店业发展现状及趋势分析......................................................................……73.1酒店的概念、特征和分类.......……，.................……，..........··················································……73.1.1酒店的概念...................................

6、......................................................···..···..·················……73.1.2酒店的类型........................................................................................·....·...···········，······……73.1.3酒店行业特征............................................……，.…，.................

7、·.·····································……83.2国内外酒店业的发展趋势...............................................···········，······································一93.2.1国外酒店业发展趋势.................................................·..·，·····································