q水厂营销战略研究

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1、Packingdrinkingwaterindustryisnotonlyfacingopportunitiesbutalsolacingfiercecompetitionatthesametime．Theindustryneedstofacenotonlypricecompetition．butalsothewatersupply；theynotonlyhavecompetitionamongthedomesticfamousenterprises，butalsohaveacompetitionofsharesamongthelocalbrands．Thispapermainl

2、yfocusesonsolvingthequestionabouttheQWaterworkswhichismainlyproducingpackagingdrinkingwaterinDaqingcityshouldknowhowtosolvetheproblemofmarketingenterpriseitselfinsuchsituations；dealwiththechallengesandopportunitieswiththedevelopmentoftheindustryandmakethemarketingstrategywhichisgoodfortheente

3、rpriseitselftowininthemarket．First．thispaperstatedthetheorybasis，second，thepaperpresemedthebasicsituationofwaterworks，andthird，thepaperraisedtheexistingproblemsoftheQwaten：vorksinthemarketing．ThroughtheanalysisofthemacroenvironmentoftheQwaterworks．industryenvironmentinmicrocosmicenvironmentan

4、dtheSWOTanalysis，thispaperrevealedtheopportunitiesandthreatsthatQwaterworksmustfaceinthemarket．andthenconductedSWOTanalysistotheQwaterworksaccordingtocombiningtheinternaladvantageanddisadvantageoftheenterprise．Onthebasisofanalysisoftheabove?accordingtotheenterprisemarketingobjectives，throught

5、hetargetmarketmarketingstrategyplanning．thispaperfirstsubdividedthemarket÷secondselectedtheQwaterworkstargetmarket．1astpositionedthemarket．Thenthepapermadespecificmarketingmixstrategyincludingproduct．●Abstractprice，place．promotionaccordingtothedevelopmentoftargetmarket；finally，thepaperputlbrw

6、ardthesecuritymeasuresaboutthemarketingstrategywillbecarriedoutinthewaterworks．Keywords：QWaterworks；PackagingDrinkingWater；MarketingStrategy；TargetMarket；MarketingMix一黑龙江大学硕士学位论文目录中文摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一⋯⋯⋯⋯⋯?⋯⋯⋯⋯⋯⋯IAbstract⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯II目录⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

7、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1V绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1一、研究的背景及意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1二、国内外研究现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯3三、主要内容和研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯4第一章基本理论概述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯6第一节概念界定⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．6一、企业战略⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯